OUTDOOR ADVENTURE EXPERIENCE

A PROGRAMMATIC DEVELOPMENT PLAN

Presented by Geoff Norbert, Assistant Director Recreational Sports Loyola University Maryland.

Loyola University Maryland

• Located in Baltimore, Maryland

• Jesuit Catholic University• 3,500 Undergraduate

students• 2,400 Graduate students• 81% Students reside on-

campus• Approximately 900

sophomores

Outdoor Adventure ExperienceOAE

Mission Statement: TO PROVIDE THE LOYOLA CAMPUS

COMMUNITY WITH FUN, ADVENTUROUS EXPERIENCES, WHICH TEACH LIFETIME SKILLS, FOSTER IDEALS OF TEAMWORK, ENCOURAGE PERSONAL GROWTH, AND PROVIDE AN OPPORTUNITY TO APPRECIATE THE OUTDOORS.

Students learn how to live in the backcountry, and work as an expedition team.

Wilderness Programming

Students learn lifetime skills, demonstrate the ideals of teamwork, experience personal growth, and take the opportunity

to appreciate the outdoors.

Personal Growth Adventure Teamwork

Push your limits while being in a safe place, physically and emotionally, and able to depend on your peers for support.

Challenge by Choice

Full Value Contract

Students explore themselves, enhance their relationships with others, and discern about their lives in college.

Explore

Enhance Discern

We challenge students to seek and discover their personal direction.

Experiential Education

Reflection

Programmatic Data

05-06 06-07 07-08 08-09 09-10

Total Participants 3,402 3,638 3,886 4,726 4,582

OAE (All Trips) 222 243 304 400 378

Climbing Wall 2348 2275 2553 3258 3074

Teambuilding 229 170 229 268 330

Rental Program and Special Events

603 950 800 800 800

Gender Participation by Percent

Academic Year Men (%) Women (%)

Fall 2005 40 60

Spring 2006 46 54

Fall 2006 40 60

Spring 2007 33 66

Fall 2007 40 60

Spring 2008 39 61

Fall 2008 37 63

Spring 2009 38 62

Fall 2009 28 71

Spring 2010 29 70

Assessment Of Data

• OAE Numbers have consistently gone up over the past 4 years.

• Participation numbers went down for the first time during the 2009-2010.

• Alarming drop and lack of participation in males on campus.• The lack of male participation has

gone up with the largest numbers being 2009-2010.

Data Based Improvement Plan

• Old marketing strategies of paper calendars and flyers are outdated.

• Use of Web 2.0 strategies to help capture the college generation• Further use of social networking, • Use of YouTube to create viral

marketing campaigns• Focus groups with men on

campus• Discover what they want and how to

get it to them

We Would Love to Hear from You?

Please post your feedback in the comment section below.

Please check out some of our new marketing strategies.

OAE PROMO facebook.com/OAE

Thank You!