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Presentation given to students in the PR class in the NAIT JR Shaw School of Business Marketing program on Monday, September 21, 2009.
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Canadian Public Relations Society Edmonton Chapter
Presentation to NAIT MARK278 - Public Relations
September 21, 2009
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1994?
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Source: http://www.time.com/time/covers/0,16641,19940725,00.html
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Background
EducationEmploymentInvolvement with
Canadian Public Relations Society (CPRS)
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What is public relations?
CPRS definition:
"the management function which evaluates public attitudes, identifies the policies and procedures of an individual or organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance."
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Public relations practioner
CPRS definition: designs public attitude research assists organizations in interpreting and managing their
socio/political context designs and implements public affairs programs designs, manages and implements communications programs
or parts thereof, which use techniques such as news or trade media contact, newsletters or brochures, audio or audio-visual media, special events, public speaking, or other technical means of reaching and communicating with defined audiences or is a career teacher of public relations/communications at a post-secondary institution.
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Areas of work
Community Relations Fund Development Issues Management Publicity Special Events Employee Relations Consulting Government RelationsMarketing-
Communications
Corporate Communications
Investor Relations Industry Relations Media Relations Public Consultation Public Affairs Research Social Media
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A day in the life
A “typical” dayNational occupational profile 5124 Provincial occupational profile 5124
– 2007 Alberta Wage and Salary Survey, P/T or F/T earned $15,500 to $116,800/yr (Avg. $58,400)
– 4,600 Albertans employed in this group, expected to grow 1.7 to 2.7 per cent each year from 2006 to 2011 in AB.
– Forecasting 70 to 130 new positions each year + jobs created by turnover.
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Why join a professional organization?
NetworkingShare ideas/best practicesFind out about employment opportunitiesProfessional developmentVolunteer opportunities
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About CPRS
16 member societies in CanadaNational founded in 1948, incorporated in
1953CPRS Edmonton founded in 1963Member of the Global Alliance,
established in 2000 with 100,000 members on 5 continents
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CPRS membershipCode of Professional Standards, confidentiality/privacy/
conflict of interest declarations & CPRS Policy Statement Communications in Social Media
Professional development sessions (local, provincial, national)
e-newsletter (PR Edmonton)e-JoblineAccreditation (APR)Volunteerism Awards programs (Arété & national)LinkedIn and new CPRSEdmonton.ca site
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Benefits of student membership (Sept.-Aug.), student member extension
Student professional development sessions Networking benefits Areté Student Awards
(deadline end of March)Join online
CPRS student membership
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Research in public relations
Research; (how research influenced planning)Planning, strategy, analysis; Execution, production, and communication; Evaluation.
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Example of research in action
Microblogging a celebrity chef media blitz
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Learn from mentors
“You’re more than a just a communicator. If you’re really good, you’re also a coach, counselor, comedian, confessor, and confidant. You’re a critical asset delivering guidance and direction. You’re in there as part of the team, giving all you know and value. And being that total, professional counselor brings a satisfying high that’s difficult to duplicate in any other way. So savor it, and grow as a result of it.”
Excerpt from “Ten key lessons I’ve learned during 40 years in PR”Bart J. Mindszenthy, APR, Fellow CPRS
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Other resources
CBC Radio: Spin Cycles - Spin, the spinners and the spun (Ira Basen)
Also coming a series on blogging and citizen journalism
In the news, William Wray CarneyGroundswell, Charlene Li and Josh BernoffRagan Communications, Melcrum, PRSA,
Mashable, Twitter
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Other opportunities
Tweetups www.twitter.com/edmontontweetupChangeCamp
www.changecampedmonton.ca www.twitter.com/nait
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Joining CPRS EdmontonAric Johnson, Membership Chair
www.cprsedmonton.cawww.cprs.caStudent membership formwww.slideshare.net/dibegin [email protected] Twitter: @dibegin
