My Magazine Pitch

Sub Genre

• Sub genre= pop music• Pop is a mainstream market and so appeals to a wide

audience of people, making it a very profitable market. • I feel there’s a gap in the UK market for a more

sophisticated and mature style than current pop magazines

• Inspiration from “Billboard Magazine”• I decided to do this sub genre because it’s what I have

most knowledge in and so I can relate to readers and make something they’d want to read

Possible Institution

• Probably a large scale institution company, e.g. The Bauer Media Company

• Why? More money available and contacts to ensure the magazine is publicised globally.

• If it was a small independent company it might not get the recognition and well known artists wouldn’t want to appear in it. Would be more suitable more for a niche market product.

• Such an institution would be interested in my magazine because it would stand out in the UK market. It isn’t another girly teen magazine, but still focuses on pop music.

• It will be unlike any magazines they currently publish, so they would be interested in reaching a different target audience and making more money.

Target Audience

Probably females

C2- E

Late teens to early

twenties..

16-24

Not on a high income.

Probably only part time, low

paid jobs. Interests:

Pop music Concerts

Films Friends Travelling

More interested in the music

than the gossip and celebrity

culture.

Either in education

(college/university) or

justfinished

“Mainstreamers”… they are the norm in society who follow the crowd.

But I know they probably would think of themselves as individualists

Style Ideas

• Colours- black and white to connote sophistication. Some bursts of bright colour for contrast and to add interest

• Mode of address- fairly informal and chatty but no use of slang- too similar to typical teen magazines

• Images- need to be bright and bold to draw attention. Background fairly plain to make artist stand out as that’s what really maters

Content

It will cover current pop music artists mainly in the UK but also some international, mainly top 40. E.g. Ella Henderson and Ed Sheeran. But also less well known artists who are up and coming. It will cover this music in the following content:- Interviews with popular artists- New and upcoming artists - Songs to look out for- UK charts- Reviews of albums- Competitions- Free music (e.g. downloads or CDs)

DPS Ideas

• Main headline at the top of the left page. Big and bold to attract attention

• Right page solely dedicated to a big, bright image. Make the spread visually interesting, not just text.

• Interview with an established act who have a new album out or tour starting. Could give track names/tour dates.

• Questions won’t be too personal, more asking about their music and life as a pop star. Example questions…

1. Why did you become a singer?2. What’s new about your album?3. What are your musical interests?

Name Ideas

Tune inOn The BeatTurn it UpLouderDynamic

Questions (Please answer)

• Would a more sophisticated magazine appeal to you? Do you think there’s a gap in the market for this?

• Which of my suggested names do you think is the best? Or do you have one of your own?

• What sort of content would you expect to see in a music magazine?

• Should the mode of address be informal or not? And why?• What do you think of my suggested colour scheme? Does it

seem appropriate for a pop magazine?• What price bracket would you be prepared to pay for such a

magazine as described?