MUSIC VIDEO ANALYSIS

Love More – Chris Brown ft Nicki Minaj

Props & Costumes

In this shot we see a close up of the artist trainers. This is iconographical of the genre as the artist is wearing modern shoes that are very popular in hip/hop genre scene. By wearing these pairs of trainers the artist is getting respect and popularity with the Hip/Hop Genre.

In this shot we see a mid shot of the artist clothesFrom the torso upwards. The artist is wearing a Unbutton Shirt, chain and a hat. This could be toSet a trend as unbutton shirts aren't very Fashionable.

Location & Settings

In This shot the location is the main protagonists arriving To the Club. Is has a lot of the stylistic conventions that A stereotypical club would look like, for example we See the bold lights, dark environment and people waiting Outside queuing. This appeals to the audience as it veryRealistic.

In this shot we see the artist performing in the club. Some Of the similar conventions these include is multi coloured Strobe lights, large groups of people dancing. However The artist is placed in the middle of the shot in space toshow his authority and to show he is the center of Attention.

Similar to the previous shot this is also showing the artist In the same club. The Camera angle is positioned belowThe artist to demonstrate his dominance.

Iconography of the genre

This video is very iconographical of its genre as it has some of the key stylistic conventions of a Hip/Hop genre video. For example the outfits, the pace of editing and the location are very popular in this particular genre. For instance a artist may wear loads of chains and fashionable clothes that are popular to a fan base of a specific genre in a video to show his wealth and gain popularity. We know this as in other videos produced within the same genre with similar artist such as “Drake” also use some of these stylistic conventions within his music videos.

Editing

In this particular music video the editing is very fast pace between shots, this is to ensure that the club settings is realistic. For example it cuts from different energetic dance moves to make the club look more lively. This appeals to the audience as it firstly looks more realistic and is more enjoyable to watch as it is momentarily capturing their attention.

Hybridisation

This music video is a hybridisation of performance and narrative. This is because it shows the story of a group of friends arriving to a club and having a good time. It is also performance as the artist has incorporated dance routines.