Mobility

CIO Roundtable DiscussionCIO Roundtable Discussion

MobilityMobility

Ashwin RanganAshwin Rangan

CIO, Edwards LifesciencesCIO, Edwards Lifesciences

7/28/2011 Mobility Discussion

40,000 activations per day for each of AT&T and Verizon since release of iPhone4 (as of April 21)

Over 80 unique Android handsets and 30 Android tablets in market

Microsoft spending $1B on marketing for Window Phone 7

Momentum of MobilityMomentum of Mobility

Mobility Discussion 204/10/23

Market Overview – April, 2011Market Overview – April, 2011


Operating SystemWorldwide Market Share (%) Forecast

(end of 2010)

Symbian 40.1

Android 17.7

RIM 17.5

iOS 15.4

Windows Mobile (6.x, 7) 4.7

Other 4.7

http://www.gartner.com/it/page.jsp?id=1434613

U.S. Market OverviewU.S. Market Overview

As of Feb, 2011… WM6 loses 7.5% share in 12 months. Will WP7 win back share? Android rises from 9% to 33% in 12 months RIM remains strong, but eroding share (-14% in 12 months) iOS holds steady at the 25% mark

4

http://www.comscoredatamine.com/2011/06/u-s-trend-in-smartphone-subscribers-by-platform/

General Overview•87.44M sold (as of Q4)

•iOS 4.3.5 most current

•iOS 4.2

– AirPrint

– Email improvements

– Enhanced Enterprise Support

• Data production for mail

• SSL VPN

• MDMS APIs

• Wireless app distribution

iPhone OverviewiPhone Overview


Developing for iOS•Objective C

•Interface Builder (CocoaTouch)

•Xcode IDE (MacOSX only)

•New features in Xcode4

• LLVM compiler (vs. GCC)

• LLDB (Fast Debugging)

• Combined and enhanced IDE

Apple App Store•350k Apps (Oct. 2010)

•10B App Downloads

•87% iPhone, 7% iPad, 7% multi-target

•$4.97 avg. iPad apps 23% higher

•Enterprise Apps through iOS Enterprise Development Program

•Wireless App Distribution in iOS 4.2

General Overview•80 different devices in market (end 2010)

•Multiple devices with multiple OS versions / physical features present “daunting challenges” for application developers targeting Android

Android OverviewAndroid Overview


Developing for Android•Java Language

•Activity/Resource based

•Eclipse IDE (ADT Plug-in)

•Compared to iOS development…

• Multi-OS support

• Latest IDE issues (3.6/Helios)

• Simulator targets multiple Android versions (1.5 and beyond)

• Java vs. Objective C

Android Market•Newer than App Store

•200K Apps available (Dec. 2010)

•Fewer restrictions/approval process

•More user notifications

•Enterprise apps?

• No requirements that apps have to be sourced from Market

• APK file format

• IBM, Google have internal

State of the Art•Slide-out keyboard/touchscreen

•3.2” capacitive touch, 480x360

•Marvel CPU 624MHz

•BlackBerry 6 OS

– WebKit based

– More refined than 5, but still familiar

– Universal Search

Blackberry OverviewBlackberry Overview


Developing for Blackberry•Java Mobile Ed. (JME)

•Blackberry Java SDK

•Eclipse and NetBeans IDE Support

•Future of JME?

• Java Mobile.Next

• JCP status?

• Updates to JME

• Webkit and JavaScript support

• Strong embedded story, but behind Android

Blackberry App World•V2.0 Launched on Aug. 2010

•25K Apps avail. (Nov. 2010)

•Similar mix of applications to other app stores

•Enterprise apps?

• Blackberry Enterprise Server for Applications

• Central administration

• Wireless deployment

State of the Art – Samsung Focus•4” Super AMOLED display

•1GHz Snapdragon processor

•512Mb ROM, 1Gb RAM

•8Gb Internal storage, expandable through SD card

Microsoft OverviewMicrosoft Overview


Developing for WP7•C#/XAML based

•Silverlight 3.0 on custom WinCE 6/7

•Visual Studio or Expression Blend

•Device and SW sweet spot?

•iPhone: guaranteed deployment, but little customer choice

•Android: amazing customer choice, but many test permutations

•WP7: Good combination of both

Windows Marketplace•Marketplace on Windows Phone 7

•App Hub (http://create.msdn.com)

•Launched Nov. 2010

•Just passed 10K apps as of Mar ‘11

•Strong start, good mix of titles

•Enterprise apps?

• No enterprise deployment or side loading today

• Maybe through developer tools

• Beta and private marketplaces announced at MIX11

http://create.msdn.com/

Mobile Web

Skills transfer

Multiple platforms

No deploy/update

Run on desktop

Write once for all devices?Write once for all devices?


Client

Monetization

Offline use

Performance

Device features

Perhaps…Perhaps…HTML5 + device access / cross-platformHTML5 + device access / cross-platform


PhoneGap•Open Source (MIT) Framework for building cross-platform mobile applications

•Started by Nitobi

•Build in HTML5/CSS/JS

•Use libraries to access phone features

•Run offline

•Deploy to app store if required

Device Feature MatrixDevice Feature Matrix


iUIhttp://iui-js.org

Other Mobile Web FrameworksOther Mobile Web Frameworks


jQTouchhttp://jqtouch.com

jQueryMobilehttp://jquerymobile.com

http://iui-js.org/

http://jqtouch.com/

http://jquerymobile.com/

http://www.jqtouch.com/

Helping Patients is Our Life’s Work, andHelping Patients is Our Life’s Work, and

Education

Mobility