Mobile Trends:

Talk vs.Text& What it Means to Your Digital Marketing Strategy

Voice is Just Another Feature

The mobile phone has been packed with functionality because it is becoming the one thing people always carry.

We are fast approaching this reality:o “The ability to make and receive calls is a nice feature

on your pocket computer/communication device.”

o Sort of like adding a camera was a decade ago

Presentation Resource: Shut up and Text: Why Voice is Just Another Phone Feature By Elliot Van Buskirk, January 20, 2010

Rather Text?How ironic that the same invention that caused a revolution in voice communication is nowmaking voice calls irrelevant for many types of communication and information gathering.

Studies show that people are increasinglyvaluing text messaging and their phone’s ability to send and receive text.

Mobile StatsAs of December 2009:

35% of Americans had access to the mobile web• A 30% increase from the previous year

Smart phones are predicted to outsell notebooks, netbooks and tablets in 2010.

By 2013, it is trending that smart phones will become the most popular way to access the web in general.

However, Voice is not going away

Cell phones are more multi-channel and Voice will continue to be one of those channelso Some cultural segments (African Americans & Indians

for example) tend to rely on voice communication more than other means.

The Convenience Factor: the Trend to Texto In the US, people are using text in lieu of a voice call

because the other party does not need to be available

Voice vs. DataCell phone companies have confirmed that voice usage is declining & data usage is rising

Text messaging doubled from June ‘08 to June ‘09, when Americans sent 135.2 BILLION text messages

The number of mobile subscribers in the US increased 5.3% between June ‘08 and June ‘09o But total talk time increased only 3.1%, representing a small

per-subscriber decrease

Voice calls have declined15% in the past 2 years

Notable Quote:

CEO of Let’sTalk, Delly Tamer:

“The fundamental way people communicate

is changing. People will now start to rely less

on their mouths and more on their

heads and fingers.”

What Does All This Mean?

Make Sure your Website has a Mobile Version

Be a Part of Google Maps and Social Media

Consider building a Branded app for the

iPhone and Android

To Evaluate Your Strategic Next-Steps for Influencing Your Mobile Target Audience -Contact Us Today

866-352-4791

www.BayshoreSolutions.com

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