Media Literacy Research Presentation

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    01-Dec-2014

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<ul><li> 1. Measuring Media LiteracyAmong Collegiate Journalism Students<br />An exercise in patience &amp; perseverance<br />By Jory Burson <br />Image from pbs.org<br /></li> <li> 2. The Inspiration:<br />Five semesters of grading papers for JB 1143 Media &amp; Society<br /></li> <li> 3. The Definition:<br />the ability of a citizen to access, analyze, and produce information for specific outcomes.<br />- The Aspen Institute National Leadership Conference on Media Literacy<br />A media literate person and everyone should have the opportunity to become one can decode, evaluate, analyze, and produce both print and electronic media.<br />- Aufderheide (2001, pg. 79)<br /></li> <li> 4. The Questions:<br />What is the media literacy knowledge level of collegiate journalism students?<br />How does the media literacy knowledge level of journalism students compare to that of non-journalism students?<br /></li> <li> 5. The Hypothesis:<br />Journalism majors will score higher than non-journalism majors on a media literacy survey.<br /></li> <li> 6. The Justification:<br />Journalism students should have a thorough understanding of the media industry upon graduation.<br />Effective media literacy education for journalists can impact our democracy.<br />This study could help guide future efforts to provide media literacy education for journalism students.<br /></li> <li> 7. The Theory:<br /><ul><li>Potters Cognitive Theory of Media Literacy (2004) </li> <li> 8. Defines the process of becoming media literate in three parts: </li> <li> 9. Knowledge structures must be developed. </li> <li> 10. Continually develop knowledge structures and applying critical thinking toward media messages. </li> <li> 11. Media literacy must have a purpose. </li> <li> 12. Social Construction Theory </li></ul>(Berger &amp; Luckmann, 1966)<br /></li> <li> 13. The Methodology:<br />From the literature review, seven primary criterion of a media literate individual were identified:<br />1) Awareness of medias impact on the individual and society<br />2) Understanding the media system &amp; how it works<br />3) Information processing and critical thinking<br /></li> <li> 14. The Methodology, continued:<br />4) Awareness of medias social constructionist role<br />5) Increased enjoyment or appreciation of media content<br />6) Knowledge of medias role within the First Amendment<br />7) Continual development asmental maturity increases<br /></li> <li> 15. The Methodology, continued:<br />To test those criterion, a media literacy survey was developed based on research by Potter (1998) and Thayer (2007).<br />The researcher surveyed for all the criterions except #7, continual development.<br /></li> <li> 16. The Methodology, continued:<br />The researcher used e-mail and direct classroom recruitment for the sampling method.<br />- e-mails sent via departmental listservs + visits to selected, consenting classrooms<br />Surveymonkey.com used to host the survey for e-mail responses.<br />Codebook developed by the researcher to input paper-survey responses into SPSS.<br /></li> <li> 17. The Survey:<br /><ul><li>53 total test items </li> <li> 18. Combination of multiple choice, yes-no, scale, and open-ended questions. </li> <li> 19. Questions about prior knowledge of media literacy: </li> <li> 20. How many courses have you had which have discussed media literacy? </li> <li> 21. Define media literacy to the best of your ability.</li></ul></li></ul>