How Did You Attract/ Address Your Audience

By Kyle Caddick

Front Cover

Modes of address:The use of the phrase “exclusive interview” portrays to the audience that this is a one of a kin article and that no where else has it. So It automatically makes the audience want to read more. Also the large and bright “don’t miss” on the right hand corner makes the audience want to find out what’s so interesting and top secret. By using these elements it makes the audience want to open and read the magazine. It makes them feel connected because it’s almost like the magazine is directly talking to them.

Use of Colour:The use of the blue background makes the magazine stand out and appear more vibrant. Where as the red highlights important and key features on the page. Such as the “don’t miss” and “also inside the issue” this means that audience are more likely to been drawn in because all of the important features are made to stand out at them.

Design Elements:The large masthead across the page announces the title to the audience and this way means that it’s more likely to be memorable because ti stands out and is noticeable. The small section on the left hand side with the group of posters. Is made to look as if they’ve just been thrown into a pile. Making it seem reckless and deviant, linking in with the rock star lifestyle. Also the large “reckless Abandon” in the middle is obviously the key cover line because of it’s position and it’s size. It’s on a tilt to give it more depth and to stop it from covering the key image.

Contents

Modes of Address:

The large “revolution presents” at the top shows the audience that it belongs to the same magazine and that it’s a new page. The highlighted “feature” boxes indicate which parts are connected to different parts of the magazine and make it clearer for the audience to read.

Use of colour:

Again sticking to the same colour scheme of the front cover, using the blue from the front cover. This time as highlights to show off the main and most important elements on the page. The black is to show the grid like formation and keeping them in different sections making it easier to read. Where as the white background is to brighten up the page.

Design Elements:

By sticking again to the traditional conventions of a magazine. It means that for my contents page I used the grid. Highlighting different sections and different parts. The main images are linked together and highlighted showing the audience that this is a important feature in the issue of the magazine. Also the large blob in the corner and on the small blue boxes, gives off a form of brand identity because the same blob is also on the corner of the front cover.

Double Page Spread

Modes Of Address:

The large pull quote “Drug Addiction, Alcoholism, Absent fathers and depression” makes the audience want to read more and because audience can also link to these problems it makes it feel more personal and means the audience can link towards it. The pronouns such as “we’re” also make the audience feel like they are part of the interview because it involves everyone.

Use of colour:

Unlike the front cover, Blue does not dominate this page. However like the contents page it is made to make the most important factors of the page stand out. Such as pull quotes and the questions in the Q&A section. The red is for the title and for the strip of the Exclusive text at the top and bottom. This is used to make the page stand out and give more depth.

Design Elements:

By keeping the picture to one side, it means that, it can be used as a poster. Which is important to my target market because after doing the research I know that, having posters is a high selling point for my magazine. The pull quotes are attractive and make the interview more appealing because by pulling out the most attractive quotes it means that audience will automatically be drawn towards the article from the multiple entry points. Such as The picture, the pull quotes and the actual text itself.