Time to Maximize!10-Step Marketing Plan for AvamaxAngelo Martin B. CatacutanAteneo School of Medicine and Public Health

Let’s Maximize!

1. Who Needs Maximizing?2. Maximizing your Needs and Wants3. More Maxed Than The Competition4. Max from the Gap5. Max The Market

Let’s Maximize!

6. What is Avamax7. Max your Promotions8. The Price to Maximize9. Where to Maximize?10.Max The Price11.Maximize it More

Disclaimer

This report was createdfor reporting purposes only.

The Advertisement

Who Needs Maximizing?!

•Those with high cholesterol levels…▫But cannot afford expensive statins▫With doctors that prescribe cheaper ones▫And buy from drugstores that sell them

Maximize your Needs and Wants

•Something cheap…•Something effective…•Found anywhere…•Something trustworthy…

DIRECTMore Maxed Than The Competition

•Similar statins▫Includes same formulation, but different

brands (i.e. Lipitor)▫Includes same drug class, different

molecular structure (i.e. Simvastatin, Rosuvastatin, etc)

•Other cardio drugs•Herbal preparations

•Gyms and Wellness CentersINDIRECT

More Maxed Than The Competition

Max from the Gap

•Locally-made and cheap atorvastatin for Filipinos

Max The Market

•Global revenue of $13.6B as of 2006

*Local data claimed by same advertisement by the drug company

What is Avamax?

•A film-coated Atorvastatin Ca tablet•Created by Unilab• for lowering lipid and cholesterol levels in

the body•Lowers your risk for heart diseases and

stroke•Requires a prescription

Product Warning

•Category X drug – not advised for pregnant mothers

•Patients with liver function problems are not advised to take such.

•Nausea, vomiting, and itchiness are common side effects

Max your Promotions!

•Magazine ads▫Targeting health and lifestyle magazines

•Drug representatives

The Price To Maximize

•Our prices are better and maxed out!

Brand L (PhP)

Avamax (PhP)

10mg 63.75 25.0020mg 78.25 30.0040mg 101.00 35.00

Where To Maximize?

•Drugstores nationwide!

Max The Prize!

•Make cheap.•Sell with good profit.•Be a LOW COST PRODUCER!

Maximize it more…

•Quadmedia Advertisement▫TV, Radio, Print, Online

•Target doctors, hospitals, and medical schools▫Funding parties

•Drug samples for care/support groups▫To NGOs

Let’s Maximize!

1. Who Needs Maximizing?2. Maximizing your Needs and Wants3. More Maxed Than The Competition4. Max from the Gap5. Max The Market

Let’s Maximize!

6. What is Avamax7. Max your Promotions8. The Price to Maximize9. Where to Maximize?10.Max The Price11.Maximize it More

Time to Maximize!10-Step Marketing Plan for AvamaxAngelo Martin B. CatacutanAteneo School of Medicine and Public Health