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Marketing Plan for Educational Institutions 2016 Fortune Communications presents

Marketing plan for educational institutions

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Page 1: Marketing plan for educational institutions

Marketing Plan for Educational Institutions 2016

Fortune Communications presents

Page 2: Marketing plan for educational institutions

Affinity marketing

Affinity marketing is a concept that consists of a partnership between a company and an organization that gathers persons sharing the same interests (known as an affinity group) to bring a vaster consumer base to the opposite party

Page 3: Marketing plan for educational institutions

The steps

Page 4: Marketing plan for educational institutions

Content marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content

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The funnel

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Conversational marketing Highly iterative, internet-driven

marketing where customer needs drive design, content and technology, analysis drives changes, and customers are long-term participants.

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The prism

Page 8: Marketing plan for educational institutions

Cross-marketing

Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. 

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The cycle

Page 10: Marketing plan for educational institutions

Culture marketing

A specific type of marketing that is geared towards promoting a message to a certain group of potential purchasers from a particular culture or demographic.

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The strategy

Page 12: Marketing plan for educational institutions

Email marketing

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

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The process

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Event marketing

The activity of designing or developing a themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair, or concert) to promote a product, cause, or organization. Also called event creation.

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The questions

Page 16: Marketing plan for educational institutions

 Inbound marketing

Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects' attention.

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The process

Page 18: Marketing plan for educational institutions

Local marketing

Local Marketing can generally refer to any marketing techniques a localized business, in any industry, uses to market itself to the area it operates in.

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Mobile marketing

Mobile Marketing is: any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device

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Statistics

Page 21: Marketing plan for educational institutions

Newsletter marketing

A newsletter is a regularly distributed publication that is generally about one main topic of interest to its subscribers. Newspapers and leaflets are types of newsletters.

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The steps

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Social media marketing

Social Media Marketing is the process of gaining website traffic or attention through social media sites.

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The strategy

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Sport marketing

Sport marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams.

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Trade show marketing

An exhibition for companies in a specific industry to showcase and demonstrate their new products and services.

Page 27: Marketing plan for educational institutions

Video marketing 

Video marketing can be defined in digital marketing context as all uses of video contents to promote a brand, product or service

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The statistics

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Viral marketing

Viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect

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The principles

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ROI

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ROI Metrics

Reach Traffic Leads Customers Conversation Rate

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Simple ROI calculation

(Sales Growth - Marketing Cost) / Marketing Cost = ROI

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Campaign attributable ROI

(Sales Growth - Marketing Cost) / Marketing Cost - Average Organic Sales Growth = ROI

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Contact us

Fortune Communications,(Owned by Make Genius Educational. Trust)76, 1st Floor,Odiampet Main Road, Villianur,PUDUCHERRY 605110, INDIA9894 780 972

Email: [email protected] www.digitalmarketingchennai.com CEO: Joseph D.