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Marketing Plan for Educational Institutions 2016
Fortune Communications presents
Affinity marketing
Affinity marketing is a concept that consists of a partnership between a company and an organization that gathers persons sharing the same interests (known as an affinity group) to bring a vaster consumer base to the opposite party
The steps
Content marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content
The funnel
Conversational marketing Highly iterative, internet-driven
marketing where customer needs drive design, content and technology, analysis drives changes, and customers are long-term participants.
The prism
Cross-marketing
Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product.
The cycle
Culture marketing
A specific type of marketing that is geared towards promoting a message to a certain group of potential purchasers from a particular culture or demographic.
The strategy
Email marketing
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
The process
Event marketing
The activity of designing or developing a themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair, or concert) to promote a product, cause, or organization. Also called event creation.
The questions
Inbound marketing
Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects' attention.
The process
Local marketing
Local Marketing can generally refer to any marketing techniques a localized business, in any industry, uses to market itself to the area it operates in.
Mobile marketing
Mobile Marketing is: any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device
Statistics
Newsletter marketing
A newsletter is a regularly distributed publication that is generally about one main topic of interest to its subscribers. Newspapers and leaflets are types of newsletters.
The steps
Social media marketing
Social Media Marketing is the process of gaining website traffic or attention through social media sites.
The strategy
Sport marketing
Sport marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams.
Trade show marketing
An exhibition for companies in a specific industry to showcase and demonstrate their new products and services.
Video marketing
Video marketing can be defined in digital marketing context as all uses of video contents to promote a brand, product or service
The statistics
Viral marketing
Viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect
The principles
ROI
ROI Metrics
Reach Traffic Leads Customers Conversation Rate
Simple ROI calculation
(Sales Growth - Marketing Cost) / Marketing Cost = ROI
Campaign attributable ROI
(Sales Growth - Marketing Cost) / Marketing Cost - Average Organic Sales Growth = ROI
Contact us
Fortune Communications,(Owned by Make Genius Educational. Trust)76, 1st Floor,Odiampet Main Road, Villianur,PUDUCHERRY 605110, INDIA9894 780 972
Email: [email protected] www.digitalmarketingchennai.com CEO: Joseph D.