MARKETING CAMPAIGN BY TOBY, MAISIE, AND CLARE

ADVERTISEMENT We have decided to advertise our film opening using the following:• TV• Radio • Cinemas• Billboards • Buses• Magazines/newspapers• YouTube

We have chosen to use a variety of ways to advertise our film opening to ensure that our target audience will be able to view it. We will create a film poster that we can put on the buses and planes and billboards. We will create a trailer that will be shown in the cinemas and on the TV.

TV AND RADIO

• On TV we will advertise our film opening in between programs and during adverts. It will mainly be on the channels in which films are showing, and mainly the drama genre films. There will also be the trailer during the adverts.• On the radio there will be a shot description on

what the film is about so that people listening will hear about our film. From this the can go on YouTube and watch the opening and the trailer.

CINEMA AND BILLBOARDS • In the cinema there will be a trailer showing of our film during the

adverts before the other films start. Our film opening will mainly be showed in he viewings were a drama film is showing, so that the audience relate to the genre. • On billboards we will have our film poster to advertise it, from this

people can research our film if they are interested and maybe watch it at the cinema, or watch the trailer on YouTube. An example of this is the billboard for war horse which is also a drama film.

BUSES AND MAGAZINES • We will also put our film poser on buses, so that

when people are waiting to get on the bus they will see the advert and hopefully be interested in our film and then want to watch it at the cinema. The bus shown above has a billboard on it wit an advertisement or another film, this is what our film poster will look on a bus.• We will also put our film poster in magazines so

that it will target magazine readers who don’t always go o the cinema.

YOUTUBE • We will use YouTube to show the opening and trailer of our film.

This will hopefully interest the viewers, then they will want to watch our film in the cinema and it will become more popular as people will discuss the film with friends and family. This will then widen our audience and we will have more viewers of our film. Below is the YouTube channel in which our film opening is on.

TARGET AUDIENCE The target audience for our film is predominantly teenagers and because of the sensitive topics within the opening the film will have BBFC certificate of 15. However, our secondary target audience is middle aged women, the parents of teenagers. Our film influences are (Girl, interrupted) and (Its kind of a funny story) which both have a certificate of 15.

SPONSORSHIP• Within regards to sponsorships we haven’t received any contact

from companies who would like to work with us however we are still planning and continuing to contact minor film production companies.