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Marketing campaign By Toby, Maisie, and Clare
Advertisement We have decided to advertise our film opening using the following:• TV• Radio • Cinemas• Billboards • Buses• Magazines/newspapers
We have chosen to use a variety of ways to advertise our film opening to ensure that our target audience will be able to view it. We will create a film poster that we can put on the buses and planes and billboards. We will create a trailer that will be shown in the cinemas and on the TV.
Target audience The target audience for our film is predominantly teenagers and because of the sensitive topics within the opening the film will have BBFC certificate of 15. However, our secondary target audience is middle aged women, the parents of teenagers. Our film influences are (Girl, interrupted) and (Its kind of a funny story) which both have a certificate of 15.
Sponsorship
Within regards to sponsorships we haven’t received any contact from companies who would like to work with us however we are
still planning and continuing to contact minor film production companies.