Marketing Analytics: How Do You Define Success?

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  • 1.Marketing Analytics How do You Define Success?
    September 23, 2010
    Presented by:
    Linda Wu

2. 5 things you want to know about this presentation
The presentation will be 45 minutes including Q & A
You can send your questions to us via your GoToWebinar controls at any time during the presentation
We will answer timely, topic-specific questions during the presentation and save the rest for the Q & A period
We answer all the questions we dont have time for during the presentation in a blog post later in the day
We will send out a link to the recording and a PDF of the presentation slides after the presentation
3. How do you define success?
B2B & B2C:

  • Increase Engagements

4. Lead Conversions 5. Deals Closed 6. Value of Deals