Entrepreneurs and Their Communities

RRDC REGIONAL RURALDEVELOPMENT CENTERS

Co-Sponsored by

Incorporating Video into the Marketing Strategy

Jeremy DoanRolling Plains Adventures

http://www.rollingplainsadventures.com/

Housekeeping Details• If you haven’t already done so, enter your

name/email address into the chat box• Session will be recorded• Feel free to type questions/comments at

any time

Online Marketing

Social Business Stats• 1 in 3 small businesses are using social media• 50% of people follow brands in social media• 2 out of 3 social media users believe Twitter influences purchases• 57% plan to increase social media budget• 84% smartphone owners use them for shopping experience

• 2 out of 3 will visit a mobile site• 1 out of 2 will share their online shopping experience

http://thesocialskinny.com/100-more-social-media-statistics-for-2012/

Why Video?

• Draws attention• Engages – “The Experience Economy”• Go behind the scenes• Visual• Versatile – Educates, allows company

personality to show, puts a face on your brand, and more

Video• YouTube – 2nd largest search engine• 60% of people prefer video over text• People spend 6 minutes on site with

video vs. 42 seconds with only text• Visitors are more likely to take action• 50% of visitors remember the site• 72 hours of video uploaded every

minute• 89 million people today will watch

online video• 92% of mobile video viewers will

share

• Increases brand recognition• Cost effective• Higher click-through rates for

emails• Increased conversions• Increased chances of front page

result on Google• 50% of mobile traffic is video

http://contently.com/strategist/2013/03/20/the-ultimate-case-for-video-marketing-infographic/http://blog.imageworksllc.com/blog/bid/323329/What-is-the-Value-of-Video-Marketing http://digiday.com/brands/celtra-15-must-know-stats-for-online-video/

BACKGROUND• Hunting, Lodging, Dining, Saloon, &

Recreational establishment• Started in the year 2000• Key personnel• Changes over time

• Target markets

Questions

• Why video?• How did you get started? • Equipment you use?• Do you take/encourage customer

testimonials?• How often do you post?

Questions

• Other online/social media efforts?• Mistakes you have made?• What about the future?

Rolling Plains AdventuresVideo Examples

• Interview with Jeremy Doan https://www.youtube.com/watch?v=HzcRCgHKZBg

• 2013 Hunting Highlights Video https://www.youtube.com/watch?v=_ejToQ6dMuM

• Humorhttps://www.youtube.com/watch?v=5c9z42gZZMg&index=18&list=UUr9oXAS2uvDEzyJqJCmI3Cg

• Enhanced Habitathttps://www.youtube.com/watch?v=8vCWIIxU3gU&list=UUr9oXAS2uvDEzyJqJCmI3Cg&index=7

Video Resources

• http://viewer.zmags.com/publication/88e2eb7c#/88e2eb7c/35• http://viewer.zmags.com/publication/88e2eb7c#/88e2eb7c/45• http://www.ag.ndsu.edu/agcomm/training/how-to-capture-quality-video

• http://blogs.howstuffworks.com/brainstuff/how-to-make-a-good-video/• http://blog.hubspot.com/marketing/how-to-write-a-video-script-ht• http://smallbiztrends.com/2013/09/online-video-small-business-marketing.html• http://www.rightsourcemarketing.com/marketing-strategy/a-blueprint-for-the-video-con

tent-marketing-revolution/

• http://www.marketingprofs.com/articles/2013/10928/five-killer-video-marketing-tips • http://

www.entrepreneur.com/article/226538?hootPostID=d22d415ce7c7492d33236225653d6263

FREE Online Curriculums

Direct Marketing of Specialty Food - http://go.unl.edu/directmarketingfood

Marketing Agritourism Online – http://go.unl.edu/agritourism

eTailing – Taking Charge of Your Online Presence - http://go.unl.edu/etailing

Online Marketing Resources

• Customer Testimonials - http://www.extension.org/pages/67269/use-customer-testimonials-as-a-marketing-tool#.UxS2_7XnZaQ

• http://srdc.msstate.edu/ecommerce/rebuild/ebiz/index.html

Follow us on

Blog - http://entrepreneursandtheircommunities.wordpress.com/

Facebook - https://www.facebook.com/eXtensionentrepreneurs

Twitter - http://www.twitter.com/extbizteam

Thank You! Mark your calendars2nd Thursday, 2:00pm ET; 1:00pm CT; 12 pm MT; 11:00 am PT

http://connect.extension.iastate.edu/etc-cop

– Next session – April 10th