Magazine cover

Masthead

Features

Model image

House colours

Reader information

Buzzword

Cover lines

Puff

Anchor text/main cover line

Buzzword

• Exciting word to attract reader attention, colour contrasts with surrounding text to draw attention• Examples• Q Magazine

Masthead

• Bold, large, full capital letters, behind model image, colour contrast, visible, provides brand recognition• Examples:• NME Magazine

Anchor text/main cover line

• Main article, attracts attention of any fans, large font

• Cover line attracts reader attention using hermeneutic code

• Examples• Q Magazine

House colours

• Maintains similar, recognisable branding throughout

• Examples:• Q Magazine

Reader information

• Provides critical information to reader, smaller font, does not attract reader attention

• Examples:• NME Magazine

Model image

• Medium close up, single person shot, eye contact(direct mode of address), lighting makes image contrast with dark background, making the model image more prominent• Examples• NME magazine

Puff

• White outline contrasts with black background, large text draws reader attention• Examples• Q Magazine

Features

• Article insight, colours contrast with background• Examples• NME Magazine

Magazine contents pagePage title

Listing category

Page numbers

Model image

Magazine logo

Listing title/description/page numbers

Page title

• Large, apparent font indicates purpose of page clearly

• Examples:• Q Magazine

Magazine logo

• Clear, serif font, maintains branding throughout paper

• Examples• NME Magazine

Listing category

• Divides listings by reader interest, draws attention to headline articles

• Examples:• Q Magazine

Page number

• Separate from listing page numbers, blends in with background not to draw reader attention

• Examples• Q Magazine

Model image

• As with cover, maintains direct mode of address, covers page title like with masthead

• Examples• NME Magazine

Listing title/description/page numbers• Bold, uses house style, little text, used to draw reader attention• Description is smaller font, draws less attention• Page numbers in large font, follows house colour

• Examples• Q Magazine

Magazine double page spreadCentral image

Quote

Drop capital

Page number

Stand first

Article title

Central image

• As with the other model images, a mid shot is used with model eye contact reinforcing direct method of address with the reader.

• Examples• NME Magazine

Page number

• Page numbers keep formatting with other pages in the production and don’t draw attention away from the article with bold fonts or colours

• Examples• Vibe Magazine

Quote

• A quote is pulled from later in the article, justified right to draw reader attention to article

• Examples• Q Magazine

Article title

• Largest text on page, contains artist name (draws attention of fans)

• Examples• Vibe Magazine

Stand first

• Allows any non-fans to understand the article, increases readership of that article

• Examples• Vibe Magazine

Drop capital

• Indicates beginning of the article, follows house colours

• Examples• Q Magazine