Work allocation…(Information

Collected By…)1. Koushik Das(131324):

Overview of Luxury Retail in India & its Distribution.

2. T Hari kumar(131449):

Luxury Retail with Mall Perspective Example,

DLF Emporio & News Article on DLF Emporio,

(RETAIL OUTLET)Kapoor Watches.

Sudhakar(133307):

News Articles Regarding Luxury Retails

4. T Harsha Vardhan(131429):

Phoenix market city mall & its all Branches.

Luxury retail distribution in India• Leather Goods and Accessories 7%

• Fashion and Clothing 7%

• Spas and Clubs 3%

• Furniture & clothing 6%

• Technology 15%

• Cosmetics and Fragrances 4%

• Alcohol and Foods 7%

• Travel Hotels 36%

• Watches and Jewelry 15%

- Source: Boston Consulting Group

Location Matters• Location is one of the important parameters, which reflects on

positioning of the brand, decides its target segment and

impacts the shopping experience to a great extent.

• In India most luxury brands prefer to operate from the five star

hotels and luxury/premium malls.

• The location should provide a relaxed atmosphere, good

adjacency of brands operating in the same segment, easy

accessibility, proximity to posh residential catchments and

ample car parking coupled with good security facilities.

Continue…

• The various formats for entry into India open for International

luxury retailers are:

• Wholly Owned Subsidiary

• Licensing Agreement

• Franchise agreements

ENTRY STRATEGY OF FEW INTERNATIONAL BRANDS

• Harley Davidson- Wholly Owned Subsidiary

• Gas- Raymond- Licensing Agreement

• Roberto Cavalli- Infinite luxury group- Franchise agreements

OBSTACLES FOR ENTRY OF LUXURY BRANDS

• The confinement of luxury brands to five-star hotels or

premium malls due to the absence of luxury shopping districts

• The local sourcing norm of 30% from small local companies is

worrying some of the international players who are concerned

about their brand image and quality

• Taxation on luxury products along with the historically weak

performance of the Indian rupee makes imports extremely

expensive

• Luxury is not about price but value.• Building a luxury brand is about trust - the kind

that develops over time, and needs consistency ofproduct and experience.

• Getting world-class services at a convenience ofprice and time defines modern luxury.

• The Luxury consumers in India are not necessarilyaffluent but aspirational. They have globalexposure and understand the value of a brandedproduct.

LUXURY

DLF EmporioNew Delhi, India

India’s biggest Luxury Mall

ABOUT DLF EMPORIO…• DLF Emporio is a shopping mall situated in Vasant Kunj, New

Delhi. It is one of the first truly zoned luxury malls to open inIndia. It is also one of the most expensive malls in the countrywith rental rates of Rs.900-Rs.1,000 per sq. ft. per month

• The mall, which has been said to be amongst the mostluxurious in Asia, is near the exclusive residential area ofVasant Vihar.BRANDS:Abhishek GuptaAbu Jani & Sandeep KhoslaDiorDKNYGiorgio ArmaniGucciHackett LondonHarry Winston

INSIDE VIEW OF DLF EMPORIO

NEWS ARTICLE ON DLF EMPORIO

KAPOOR WATCHES CO.

• Kapoor Watch Company, a well-established name in theIndian Watch Retail industry is accredited with conveying thelegacy of some of the premium luxury watch brands in Indiasuch as Baume & Mercier, Cartier and Mont Blanc etc.

• Its first stores being established in the year 1967.• Kapoor Watch Company boasts of pioneering success of a

dedicated and independent team of professionally trainedand qualified staff to cater to the needs of customers.

Luxury brands like Cartier, Armani, Diesel and others use

WhatsApp to promote products in India to promote, sell, and

offer after-sale-services.

ET Bureau Oct 9, 2014, 02.16AM ISTKenneth Cole, Zegna and Brooks Brothers, Nordiac Kandie, Corneliani, Heel& Buckle

Reasons:

• India's favorite instant messaging app.

• WhatsApp is not-so-exclusive platform to reach out to

consumers in India.

• India is one of the fastest-growing markets for instant messaging

applications.

• In 600 million WhatsApp users, 65 million are in India.

• Selling luxury is all about offering personalised services and

platform like WhatsApp enable that.

• Can maintain one-on-one relationship with the rich and suave

clients by sharing info.

• The service helps s connect better with the clients

• For 'cash-rich-time-poor Customer.

• Conversion rate is high as 80%.

• Nearly seven out of 10 enquiries that come to them on

WhatsApp convert into business.

• Dedicated person to reply to WhatsApp messages from clients.

• Generate leads customer service at a more micro level.

• Provides Better decision making for customers.

• Messages are sent out only after seeking permission from the

clients. Else it can backfire.

• A lot of our women customers want to stay updated on what has

come into the stores on a weekly basis.

• 71% of women, compared to only 18% of men, 'like' or 'follow'

a brand on the social media conversations.

Luxury players using cinema halls, TV, newpapers Events to

target buyers

ET Bureau Sep 18, 2014, 04.00AM IST

Nirav Modi's

• It is a great way to reach out to a larger set of potential buyers,

but what you show and where has to be chosen wisely.

• The view is that a lot of wastage happens on mass media.

• "It is possible to break down the kind of audience we want to

reach out to rather than addressing a large crowd.

• The” Collective” tying up with DTH services providers to put

out ads through the digital video recorders.

• Cosmetics brand Forest Essentials that markets itself as luxury

ayurveda has already launched television commercials.

• Luxury brands are targeting high-definition TV channels and

cinema halls located in posh localities.

• Some luxury brands are creating by-invitation events to

showcase their works to make sure the message travels to the

right audience.

• Quintessentially Lifestyle Services, a luxury concierge service

provider, has partnered with top media investment firm

GroupM to organise a luxury festival in March next year.

Luxury labels like Armani, Bottega Veneta stay off virtual

retail stores

ET Bureau Oct 15, 2014, 05.35AM IST

Reasons

• Brand exclusivity

• Fear of fakes to rule of the land.

• Fear that it may impact their credibility.

• "Luxury is all about touch and feel. It is different from buying

at the click of a button.

• government policy to not allow brands with foreign direct

investment to sell online.

• invested so much money on brand building and they cannot

afford to dilute it by being visible online.

• Brands put out their catalogues and information on their

websites for people to make better choices rather than selling

directly.

Cases filed by brands against those people selling the fakes online

have gone up considerably in the last six months,"

Example :

• Smart Collection (Giorgio Armani, Ralph Lauren and Givenchy)

• British luxury brand Burberry has filed a case in the Delhi-High

Court.

• Genesis Luxury had recently put out newspaper advertisements.

Jimmy Choo shoes sold at a 'wedding exhibition' in the national

capital.

Luxury marketers remain cautious on IndiaFIRST PUBLISHED: SAT, NOV 01 2014. 12 39 AM IS

• According to a study done by Boston Consulting Group

• Luxury marketers are shying away from investing in India as

regulatory issues and lack of infrastructure make India a difficult

market to operate in.

• There are 17 Italian luxury brands in India now and that number

has remained unchanged since 2005

• India has among the highest customs duties in the Asia-Pacific

region at 38%.

• In China it is 17%

• No custom duty in Hong Kong and Singapore.

• There are four different taxes, and it is very complex.

• India allows 100% foreign direct investment (FDI) in single-

brand retail, it requires such retailers to source 30% of their

manufacturing requirement from India

LUXURY RETAILING IN INDIA

PHOENIX MARKET CITY MALL

• BRANCHES :Mumbai, Pune, Chennai, Bangalore.

• Phoenix Market city has been envisioned as a dynamic new retail-led mixed-use destination.

• Common logo of Shop, dine and Entertainment.

• Retail zone with more than 200 shops and the hypermarket.

• Food Court - 13 fine dining restaurants, 5 quick service restaurants, spread over 1.2 lakh sqft.

• PVR Cinemas- Multiplex Screen with 2,700 seating capacity.

S NO NAME OF THE MALL PLACE AREA

1 Phoenix MarketCity Mumbai, Maharashtra 4,050,000 sq ft

2 Lulu Mall Kochi, Kerala 3,900,000 sq ft

3 PhoenixMarketCity Pune, Maharashtra 3, 400,000 sq.ft

4 PhoenixMarketCity Chennai, Tamil Nadu 2,400,000 sq ft

5 Mantri Square mall Bangalore, Karnataka 1,700,000 sq ft

6 Great India Place Noida, Delhi 1,500,000 sq ft

7 Z Square shopping Mall Kanpur, Uttar Pradesh 1,500,000 sq ft.

8 Select Citywalk New Delhi 1,300,000 sq ft

9 AlphaOne Mall Ahmedabad, Gujarat 1,200,000 sq ft

10 Neptune Magnet Mall Mumbai, Maharashtra 1,056,000 sq ft

INDIA'S 10 BIGGEST MALLS

Source: http://www.rediff.com/business/slide-show/slide-show-1-indias-biggest-malls/20130424.htm#10

GROUND LEVEL

• Accessories/Footwear

• Denim

• Department store

• Electronics

• Entertainment

• Food & Beverages

• Fashion

• Fitness

• Food

• Gift & Crafts

• Home Décor

• Hyper

• Mens Fashion

• Salon

UPPER GROUND LEVEL

Accessories/Bags/WatchesAccessories/FootwearBeauty, Cosmetics & PerfumesDepartment storeElectronicsEthnic wearEye wearFood & BeveragesInternational FashionJewellary, Kids learningMaternitySilverwareSports & FitnessTravel

FIRST LEVEL

• Accessories

• Ethnic Wear

• Fashion

• Electronics

• Food & Beverages

• Eye wear

• Book Store

• Footwear

• Cosmetics

• Jewellery

• Maternity

• Sports & Fitness

• Travel

SECOND LEVEL• Food & Beverages

• Fashion

• Eye wear

• Entertainment

• Electronics

• Spa & Salon

• Book Store

• Home D’ecor

• Health & Fitness

• Gifts

PHOENIX,MUMBAI

OVERVIEW

FACT SHEET

• Retail development Area - 2.1 million Plus

• Mixed used development of over 4 million Sq. Ft.

• 1. 5 million Commercial office

• Retail Gross Leasable Area : Approx 1.4 million

KEY POINTS OF THE MALL

• Best ever international Brand mix

• All day dining with best F&B mix with dedicated food court.

PHOENIX,PUNE

OVERVIEW• Need to simplify lives to create an epi-centre with city that

offers people complete solution.

• Integrated mixed use development.

• Functional relationship life style and leisure experience.

• Transforms from traditional, historic city to a commercial metropolis

PHOENIX,CHENNAI

OVERVIEW

• Paramount luxury destination.

• Centre to the entire city spread across 25,00,000 acres

• Designed by Benoy(Hong Kong)

PHOENIX,BANGALORE

OVERVIEW

• Business development combines efficient planning with natural genesis and personal elements.

• Careful cultivation of idea-to-design, mixed-use development, more organic in nature.

• 17acres offering retail, Offices, entertainment etc.