Logic Classroom Blogging Presentation

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Slide 1

Effective Blogging for Business

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Source: http://en.wiktionary.org/wiki/blogBlog- Shorted from WEB LOG

NounSingular-blogPlural-blogs

blog (pluralblogs)(Internet) website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on posts. Entries typically appear in reverse chronological order.

2Who is Currently Blogging?

3Why Blog for your Business?

4Push vs. PullFrom the information consumers perspective, how does the information arrive? i.e. Did I decide to access the information or did someone else thrust it upon me?

Email-PushWWW-PullIM-PushSearch engines-PullText message-PushBlogging-Pull Social media-Pull

Key: Opt - In

How Blogging for Business Works.6How to Create Awesome Content

7Awesome/Popular Content Ideas

8Blog Post WorksheetHeadline (120 characters or less):________________________________________________________

1 Main Point:________________________________________________________

Secondary Points (if applicable):________________________________________________________

Search Term or Key Words (include in headline, 1-2 subheads, and in body):_______________________________________________________

Subheadlines or section headings (1 3 sentences): (To break up long passages and draw readers eyes down the page)________________________________________________________

Photo/other art (Link to source at bottom of post):(To improve the readability, popularity, and enjoyment of your posts)________________________________________________________

Resources/Links: (other blogs, related blog posts, news articles, etc.)________________________________________________________

Call to action/questions for comments:________________________________________________________

Optimizing your Posts for SEOWrite unique titles, URLs and descriptionsUse a web of related key phrases to expand your reachAlways allow comments

Google and other search engines grant high value to blog content due to the frequent updates, links and networks, and archival nature of the blog platform itself.10SEO Anatomy of a Blog

11Promote your BlogAdd-this (button links to social bookmarking sites)Link to your Blog from social media profiles like LinkedIn, Twitter, Facebook.Add to blog directories. http://www.toprankblog.com/rss-blog-directories/RSS

12Social Bookmarking Sites

13Leveraging Social MediaMake connectionsSyndicate contentGenerate website trafficEngage users/communityPosition yourself as an expertImprove search engine ranking

Result:Find new customers!

How to Promote your Blog through Social Media

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Recap:And what will you get????16

More Traffic and Leads!

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QUESTIONS?????18