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Effective Blogging for Business
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Source: http://en.wiktionary.org/wiki/blogBlog- Shorted from WEB LOG
NounSingular-blogPlural-blogs
blog (pluralblogs)(Internet) website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on posts. Entries typically appear in reverse chronological order.
2Who is Currently Blogging?
3Why Blog for your Business?
4Push vs. PullFrom the information consumers perspective, how does the information arrive? i.e. Did I decide to access the information or did someone else thrust it upon me?
Email-PushWWW-PullIM-PushSearch engines-PullText message-PushBlogging-Pull Social media-Pull
Key: Opt - In
How Blogging for Business Works.6How to Create Awesome Content
7Awesome/Popular Content Ideas
8Blog Post WorksheetHeadline (120 characters or less):________________________________________________________
1 Main Point:________________________________________________________
Secondary Points (if applicable):________________________________________________________
Search Term or Key Words (include in headline, 1-2 subheads, and in body):_______________________________________________________
Subheadlines or section headings (1 3 sentences): (To break up long passages and draw readers eyes down the page)________________________________________________________
Photo/other art (Link to source at bottom of post):(To improve the readability, popularity, and enjoyment of your posts)________________________________________________________
Resources/Links: (other blogs, related blog posts, news articles, etc.)________________________________________________________
Call to action/questions for comments:________________________________________________________
Optimizing your Posts for SEOWrite unique titles, URLs and descriptionsUse a web of related key phrases to expand your reachAlways allow comments
Google and other search engines grant high value to blog content due to the frequent updates, links and networks, and archival nature of the blog platform itself.10SEO Anatomy of a Blog
11Promote your BlogAdd-this (button links to social bookmarking sites)Link to your Blog from social media profiles like LinkedIn, Twitter, Facebook.Add to blog directories. http://www.toprankblog.com/rss-blog-directories/RSS
12Social Bookmarking Sites
13Leveraging Social MediaMake connectionsSyndicate contentGenerate website trafficEngage users/communityPosition yourself as an expertImprove search engine ranking
Result:Find new customers!
How to Promote your Blog through Social Media
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Recap:And what will you get????16
More Traffic and Leads!
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QUESTIONS?????18
