LINKEDIN BEST PRACTICES FOR BUYER & SELLERS

J.R. Atkins, MBA

Author, Speaker & Consultant on

Social Media, Mobile Apps, Sales & Marketing

jratkins@SomethingDifferentCompanies.com

Institute for Supply Managers, Dallas, TX

Download this presentation at: SlideShare.net/jratkins

AGENDA

• Building a Successful Profile

• Sharing your Subject Matter expertise

• Recruiting vs Other Uses of LinkedIn

• The Power of LinkedIn Groups

• LinkedIn Integration & Outlook/Google+

• Getting LinkedIn Help

PERSPECTIVE

EFFECTIVENESS BEGINS WITH A STRONG PROFILE

• Complete and accurate contact Info

• Strong summary with white space and bullets

• URL links to your website, social media

• Published Articles and PowerPoints

REGULAR, CONSISTENT ACTIVITY

• Consuming and Publishing

• Building Relationships via Communication

• Publish Articles

• Long-Form Posts on LinkedIn – Overview

• Publishing Long-Form Posts on LinkedIn

ARE YOU A SME?SUBJECT MATTER EXPERT

• Showcase your Subject Matter Expertise

• Connect with other SME’s

• Go to your Network for Answers & they will come to you

GROUPS

Groups are Golden

People Gather by Interest

Building Relationships via Communication

Consistency leads to Results

Daily Post You Connections

Group Post New Connections

CONNECTING WITH A PURPOSE

• Are you Collecting or Connecting?

• Stephen Covey: Seek first to understand…

• Have an Abundance Mentality

• Connect with a Purpose

• The Gold in Tier 3

EMAIL INTEGRATION

• Plug In for Outlook & Gmail

• Integrates LinkedIn and your email & social media

LINKEDIN HELP

• God, Google & YouTube

• LinkedIn Help Center

What do I do?

- Conference Presentation

- Consulting Projects:

Social Media, Mobile

Apps, Sales & Marketing

Download this presentation at: SlideShare.net/jratkins

LINKEDIN BEST PRACTICES FOR BUYER & SELLERS