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© Digital Vidya
Social Media Marketing
Bootcamp
Session - How to leverage SMM for B2B?
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© Digital Vidya
Social Media
Marketer’s View
Marketing
Lead Generation
Restricted View
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© Digital Vidya
Online Marketer’s View
Acquisition or Visitors
Leads
Sales
Retention
Social Media
Again a Restricted View
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© Digital Vidya
B2B Business ImplicationRationalized Decision Process
•Longer Sales Cycle
•Multiple Touch Points
•Phased Approach
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© Digital Vidya
B2B Business Implication
Multiple Decision Makers/Influencers
•Multiple People
•Multiple Searches
•Multiple Concerns
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© Digital Vidya
www.digitalvidya.com
© Digital Vidya
Selling Process for a B2B
Acquisition
Leads
Sales
Retention
Acquisition
Leads
Sales
Retention
Acquisition
Leads
Sales
Retention
Acquisition
Leads
Sales
Retention
Acquisition
Leads
Sales
Retention
Case Studies Webinars
Free Product ToursRequest for Proposal
Articles/White Papers
Sales
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© Digital Vidya
Set Right Objective...Short Term
Lead Qualification & Lead Conversion
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© Digital Vidya
Branding & Lead Generation
Set Right Objective...Long Term
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© Digital Vidya
Important Action Items
Professional Networking
Blogging (including external)
Online PRs, Articles and WhitePapers
Discussion Forums
Photos, Videos and Presentations
360 Degree Online Presence
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© Digital Vidya
Thank You!
Want to leverage SMM for your Business?
Join us in our next Bootcamp
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