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Leverage Content Marketing and Social Media to Engage More Customers
Join the conversation with @mhbusiness @JoePulizzi @MrJasonMilesUse #worksmarter
Go EPICwith Content
@JoePulizzi
Content Marketing InstituteCMI teaches marketers how to effectively own their media channels to attract and retain customers.
@JoePulizzi
http://bitly.com/cm-research
@JoePulizzi
Just 42% believe their content marketing is effective
@JoePulizzi
http://bitly.com/cm-research
@JoePulizzi
Find Your Why
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@JoePulizzi
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@JoePulizzi
Enabling Women to Have More Quality Time with
Their Families
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@JoePulizzi
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@JoePulizzi
Help Engineers Answer the Most Challenging
Industrial Solder Questions
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@JoePulizzi
Search Engine Optimization
LeadGeneration
Social Media
INDIUM CONTENT
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@JoePulizzi
Create a Content Marketing Mission
#2
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@JoePulizzi
Why?
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@JoePulizzi
Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.
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@JoePulizzi
Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.
1. Core Target Audience2. What Will Be Delivered3. The Outcome for the
Audience16
@JoePulizzi
Building Audience with Influencers
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@JoePulizzi
The Social Media4-1-1 Plan
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@JoePulizzi
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@JoePulizzi
4 - 1 - 1
Sales
Content Marketing
InfluencerSharing
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@JoePulizzi
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@JoePulizzi
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@JoePulizzi
23Join the conversation with @mhbusiness @JoePulizzi @MrJasonMilesUse #worksmarter
@JoePulizzi
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@JoePulizzi
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27,000 Subscribers
11,700 Subscribers
34,700 Fans
9,100 Subscribers
3,900 Subscribers
We had no money, so we used social media!
Join the conversation with @mhbusiness @JoePulizzi @MrJasonMilesUse #worksmarter
Direct Marketing On Instagram
@mrjasonmiles
So can you do “real” marketing on Instagram?
150 Million Monthly
Active Users (Instagram)
@mrjasonmiles Copyright 2013, Jason Miles
Of Course Everyone Starts With Zero Followers…
Profile Name: Libertyjaneclothing
(www.instagram.com/libertyjaneclothing)
Start Date: September 17th, 2012
Current Followers: 3,900
Number of posts: 178
`
Selling Elements -On Instagram
#8 – Profile Name
#9 – Account
Description
#7 – Profile Picture
#10 – Account URL
#1 - Product Name
#2 – Brand/Logo
#3 – Product Image
#4 – On-Image Description
#5 – Comments & Responses To
Comments
#6 – The Post Description & Hashtags
Copyright 2013, Jason Miles
Instagram has two types of content…
1. Images 2. Videos
Instagram has two viewing methods…
1. App (Iphone & Android) 2. Web-version
10 Monetization Strategies Working On Instagram
Today
#1. Classic Display Ads
#1. Classic Display Ads
#2. Giveaways
Join the conversation with @mhbusiness @JoePulizzi @MrJasonMilesUse #worksmarter
#2. Giveaways
@mrjasonmilesCopyright 2013, Jason Miles
#3. Special Offers
@mrjasonmilesCopyright 2013, Jason Miles
#3. Special Offers
#4. Contests
#4. Contests
#5. Advertise Info Products / capture email
addresses
Join the conversation with @mhbusiness @JoePulizzi @MrJasonMilesUse #worksmarter
#5. Advertise Info Products / capture email
addresses
#6. Two-Step Lead Generation
#6. Two-Step Lead Generation
@mrjasonmilesCopyright 2013, Jason Miles
#7. Visual Product Launch
@mrjasonmilesCopyright 2013, Jason Miles
#7. Visual Product Launch
#8. Photo walks to meet new prospects
#8. Photo walks to meet new prospects
#9. Leverage Hashtags in the selling process
Join the conversation with @mhbusiness @JoePulizzi @MrJasonMilesUse #worksmarter
#9. Leverage Hashtags in the selling process
Join the conversation with @mhbusiness @JoePulizzi @MrJasonMilesUse #worksmarter
#10. Turn your images into products
Join the conversation with @mhbusiness @JoePulizzi @MrJasonMilesUse #worksmarter
#10. Turn your images into products
Grab your bonus ebook @
www.instagrampower.com
Follow me on Instagram and Twitter @mrjasonmiles
Questions?
Don’t forget to sign up for the next event:http://bit.ly/mhpworksmarter
Available in print and eBook
