Let’s Not Get Web Wrong - Opportunities within Indian Web

Opportunities within Indian Web

Aji Issac MathewFounder, TechShu.com & SEOforClients.com

Let’s not get web wrong• It is not just for content• It is not only about websites• It is not only about global solutions• It is not only about PCs•And a lot other things by which you limit web

It is also about• Web products• Web (Networked)• Beyond PC

(Mobile/HandHeld devices)

• Community• Faster & Easy

Transaction• Recommendation/Info

analysis

TechShu.com & SEOforClients.com - 360* Web Solutions

Understand Web for Web Innovations

• Connected (Amazingly, do we have another network like web)

• Technology Layer / Interface Layer (both optional)

• On-demand / Pushy (both options)• Easy to Use• Search across Web• Growing / Will it ever Die? • Sharing is Easy, Easier and Easiest


Crazy buzzer

• It spreads much faster, making..breaking companies/ideas/..

• Easy to create buzz


Web is Gold rush

• Jeff Bezos, Amazon

Web …. is like 1802 Hurley washing machine

Let’s forget Gold for this presentation and focus on 1802 Hurley washing machine


Where is the scope of innovation?

• Filling gap – fulfilling needs & wants, providing solutions (that was previously difficult to solve)

• Improving existing solutions• Understanding new problems & solving it• Tech stuffs has low life cycle• Local• Awareness• Welfare, Gov, School/College, consumer,

everywhere.


Secret/Myths

• Cost?• Technology?• Knowledge intense?• Right time? Not for

students?


India Disadvantage

• Low access to Mentors• Funds (no/ may be)• Low Tech community• Low innovation at Corporate level (its

changing)


India Advantage

• Undiscovered Local problems

• Successful online business models (Offline / US )

• Low cost• Plenty, Plenty and

Plenty of Gold




Setting up a web solution

• Identify the Problem & Solution

• Requirement:– Website (Interface)– Backend– Promotion – Extending the website

(Devices/web platforms like FB)


• Website– Domain– Hosting– CMS (open source Wordpress, joomla, drupal)– JS/CSS/HTML

• Backend– PHP / DotNet / C / Python / Perl– MySQL/Any DB– API & more …


• Promotion– Search Engine (Organic & PPC)– Paid Ads (PPC & Others)– Affiliate marketing– Social Media– Brokers / Reviews– Best Promotion (Viral / Integrated, informational)


In Kolkata

• Startup Saturdays• OCC• TIE• Seeders• Many more ….

Come, discuss, get mentors, get funds, get incubators, get support & GROW


Q & A

Thanks,Aji Issac (AjiNIMC)Founder, SEOforClients.com & TechShu.com

www.LPIIT.com - Making you ready for IT, practical classes


http://www.lpiit.com/

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Let’s Not Get Web Wrong - Opportunities within Indian Web