Let's Get Engaged 13

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Student media staffs can engage with their audiences with these techniques.

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  • 1. Lets Get EngagedLogan H. Aimone, executive directorNational Scholastic Press AssociationOnline: slideshare.net/loganaimoneFriday, March 22, 13

2. What is social media? Its the use of Web-based and mobile technologies to turn communication into interactive dialogue. Lets Get EngagedFriday, March 22, 13 3. How journalists usesocial mediaLets Get EngagedFriday, March 22, 13 4. How journalists usesocial mediaDistribution: Sharing / referring contentLets Get EngagedFriday, March 22, 13 5. How journalists usesocial mediaDistribution: Sharing / referring contentCrowdsourcingLets Get EngagedFriday, March 22, 13 6. How journalists usesocial mediaDistribution: Sharing / referring contentCrowdsourcingSearching for sources or subjectsLets Get EngagedFriday, March 22, 13 7. How journalists usesocial mediaDistribution: Sharing / referring contentCrowdsourcingSearching for sources or subjectsInterviewingLets Get EngagedFriday, March 22, 13 8. How journalists usesocial mediaDistribution: Sharing / referring contentCrowdsourcingSearching for sources or subjectsInterviewingMonitoringLets Get EngagedFriday, March 22, 13 9. How journalists usesocial mediaDistribution: Sharing / referring contentCrowdsourcingSearching for sources or subjectsInterviewingMonitoringStory ideasLets Get EngagedFriday, March 22, 13 10. How journalists usesocial mediaDistribution: Sharing / referring contentCrowdsourcingSearching for sources or subjectsInterviewingMonitoringStory ideasUser feedback / engagementLets Get EngagedFriday, March 22, 13 11. Primary social mediajournalists use (or should):Lets Get EngagedFriday, March 22, 13 12. Primary social mediajournalists use (or should):Facebook / LinkedIn / Google+Lets Get EngagedFriday, March 22, 13 13. Primary social mediajournalists use (or should):Facebook / LinkedIn / Google+Twitter / Tumblr / Flickr / InstagramLets Get EngagedFriday, March 22, 13 14. Primary social mediajournalists use (or should):Facebook / LinkedIn / Google+Twitter / Tumblr / Flickr / InstagramVimeo / YouTubeLets Get EngagedFriday, March 22, 13 15. Primary social mediajournalists use (or should):Facebook / LinkedIn / Google+Twitter / Tumblr / Flickr / InstagramVimeo / YouTubeGeolocating: Foursquare, Google Latitude/Maps,Gowalla, etc. Lets Get EngagedFriday, March 22, 13 16. Primary social mediajournalists use (or should):Facebook / LinkedIn / Google+Twitter / Tumblr / Flickr / InstagramVimeo / YouTubeGeolocating: Foursquare, Google Latitude/Maps,Gowalla, etc.Pinterest Lets Get EngagedFriday, March 22, 13 17. Lets Get EngagedFriday, March 22, 13 18. FACEBOOK: Denition and statistics Source: Facebook 2013; Facebook + Journalists, July 2011 Lets Get EngagedFriday, March 22, 13 19. FACEBOOK: Denition and statisticsAmong worlds largest social media websites with morethan 1 billion monthly active users (December 2012)who create a network of friends Source: Facebook 2013; Facebook + Journalists, July 2011 Lets Get EngagedFriday, March 22, 13 20. FACEBOOK: Denition and statisticsAmong worlds largest social media websites with morethan 1 billion monthly active users (December 2012)who create a network of friends680 million monthly active mobile users (Dec. 31, 2012) Source: Facebook 2013; Facebook + Journalists, July 2011 Lets Get EngagedFriday, March 22, 13 21. FACEBOOK: Denition and statisticsAmong worlds largest social media websites with morethan 1 billion monthly active users (December 2012)who create a network of friends680 million monthly active mobile users (Dec. 31, 2012)Average user has 130 friends Source: Facebook 2013; Facebook + Journalists, July 2011 Lets Get EngagedFriday, March 22, 13 22. FACEBOOK: Denition and statisticsAmong worlds largest social media websites with morethan 1 billion monthly active users (December 2012)who create a network of friends680 million monthly active mobile users (Dec. 31, 2012)Average user has 130 friends50% of users return daily to the site Source: Facebook 2013; Facebook + Journalists, July 2011 Lets Get EngagedFriday, March 22, 13 23. FACEBOOK: Denition and statisticsAmong worlds largest social media websites with morethan 1 billion monthly active users (December 2012)who create a network of friends680 million monthly active mobile users (Dec. 31, 2012)Average user has 130 friends50% of users return daily to the sitePhotos are most popular shared and viewed item Source: Facebook 2013; Facebook + Journalists, July 2011 Lets Get EngagedFriday, March 22, 13 24. FACEBOOK: Denition and statisticsAmong worlds largest social media websites with morethan 1 billion monthly active users (December 2012)who create a network of friends680 million monthly active mobile users (Dec. 31, 2012)Average user has 130 friends50% of users return daily to the sitePhotos are most popular shared and viewed item280-300 million photos uploaded per day Source: Facebook 2013; Facebook + Journalists, July 2011 Lets Get EngagedFriday, March 22, 13 25. FACEBOOK: Impact Lets Get EngagedFriday, March 22, 13 26. FACEBOOK: ImpactHeadlines have been organized by editors. Nowthey are organized by friends. Lets Get EngagedFriday, March 22, 13 27. FACEBOOK: ImpactHeadlines have been organized by editors. Nowthey are organized by friends.If searching for the news was the most importantdevelopment of the last decade, sharing the news maybe among the most important of the next. Navigating News Online, Pew Research CentersProject for Excellence in Journalism, May 2011 Lets Get EngagedFriday, March 22, 13 28. FACEBOOK: ImpactHeadlines have been organized by editors. Nowthey are organized by friends.If searching for the news was the most importantdevelopment of the last decade, sharing the news maybe among the most important of the next. Navigating News Online, Pew Research CentersProject for Excellence in Journalism, May 2011Facebook drove 3% of trafc to 21 of 25 news sites instudy, and 8% of trafc to Hufngton Post. Lets Get EngagedFriday, March 22, 13 29. FACEBOOK: Statistics Source: Facebook + Journalists, July 2011 Lets Get EngagedFriday, March 22, 13 30. FACEBOOK: StatisticsUsers are 3-4 times more likely to click Like for astory if they see a friends face as someone who likedthe story. Source: Facebook + Journalists, July 2011Lets Get EngagedFriday, March 22, 13 31. FACEBOOK: StatisticsUsers are 3-4 times more likely to click Like for astory if they see a friends face as someone who likedthe story.Journalists who post content on a page or prole arelikely to get more trafc if they Source: Facebook + Journalists, July 2011Lets Get EngagedFriday, March 22, 13 32. FACEBOOK: StatisticsUsers are 3-4 times more likely to click Like for astory if they see a friends face as someone who likedthe story.Journalists who post content on a page or prole arelikely to get more trafc if they Use a 4- or 5-line post Source: Facebook + Journalists, July 2011Lets Get EngagedFriday, March 22, 13 33. FACEBOOK: StatisticsUsers are 3-4 times more likely to click Like for astory if they see a friends face as someone who likedthe story.Journalists who post content on a page or prole arelikely to get more trafc if they Use a 4- or 5-line post Ask a question Source: Facebook + Journalists, July 2011Lets Get EngagedFriday, March 22, 13 34. FACEBOOK: StatisticsUsers are 3-4 times more likely to click Like for astory if they see a friends face as someone who likedthe story.Journalists who post content on a page or prole arelikely to get more trafc if they Use a 4- or 5-line post Ask a question Include a thumbnail or photo Source: Facebook + Journalists, July 2011Lets Get EngagedFriday, March 22, 13 35. FACEBOOK: Proles & Pages Source: Facebook Lets Get EngagedFriday, March 22, 13 36. FACEBOOK: Proles & PagesAn Individual Page (aka Prole) is the standard userexperience. An individual develops a personal networkof friends (up to 5,000) and can share status updates,photos, links and videos. With the Subscribe feature,you can determine who sees which updates eventargeting updates to certain groups. Source: FacebookLets Get EngagedFriday, March 22, 13 37. FACEBOOK: Proles & PagesAn Individual Page (aka Prole) is the standard userexperience. An individual develops a personal networkof friends (up to 5,000) and can share status updates,photos, links and videos. With the Subscribe feature,you can determine who sees which updates eventargeting updates to certain groups.An Organization Page is a more institutional sitewhere an organization, business or public person canshare and interact while maintaining separation fromsources and avoiding conicts of interest. Distributecontent, engage with the audience and have a publicpresence and no limit to connections. Source: FacebookLets Get EngagedFriday, March 22, 13 38. FACEBOOK: Pages Source: Facebook + Journalists, July 2011 Lets Get EngagedFriday, March 22, 13 39. FACEBOOK: PagesNicholas Kristof of the New York Times uses Facebookto tell microstories. He says a good story is a goodstory on Facebook. Source: Facebook + Journalists, July 2011 Lets Get EngagedFriday, March 22, 13 40. Lets Get EngagedFriday, March 22, 13 41. FACEBOOK: Pages Source: Facebook + Journalists, July 2011 Lets Get EngagedFriday, March 22, 13 42. FACEBOOK: PagesDuring breaking news, post often. Readers expect it.Engagement increases. Source: Facebook + Journalists, July 2011 Lets Get EngagedFriday, March 22, 13 43. FACEBOOK: PagesDuring breaking news, post often. Readers expect it.Engagement increases.Be transparent about whos posting. Tag the personposting, or indicate in the text. Source: Facebook + Journalists, July 2011 Lets Get EngagedFriday, March 22, 13 44. FACEBOOK: PagesDuring breaking news, post often. Readers expect it.Engagement increases.Be transparent about whos posting. Tag the personposting, or indicate in the text.Pages allow targeted distribution based on gender,age, location, language, etc. Source: Facebook + J