5
a quick burn idea. Melanie Kahl

Kickstarter || Next Generation

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A submission to the No Right Brain Left Behind Challenge in 2011. http://rightbrainsare.us/ On behalf of the K12 group at Perkins+Will. Please click on the links inside!

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Page 1: Kickstarter || Next Generation

a quick burn idea.

Melanie Kahl

Page 2: Kickstarter || Next Generation

the situation:There are passionate kids that are consistently disengaged during school day, but find time and inspiration to create on the weekend and during the summers. All too often a shortage of adult support, accountability, tools, and cash prevent their great ideas and passions from being fully realized.

If project-based learning isnʼt being implemented in the classroom, it needs to be empowered in the cloud. Ideally, with the help of a crowd.

We take our inspiration from Kickstarter. After funding a few projects and watching its progress in the last several months, there seems to be no end to its possibilities. So, why not bring it to the education world?

Evan’s school was typical. And despite art and shop classes, there seemed to be no room for his real passion project.

He wanted to make a custom skateboards with his partner in crime, Darren, based on his personal heroes.

He needed some tools and a little bit of help with the construction and business plan.

He saw a cool website and was completely inspired, but a bit intimidated. He needed some help...

Page 3: Kickstarter || Next Generation

Kickstarter is a new way to fund creative projects.“ ”

the tool:

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next generation

This proposed platform aimed at the 13-19 set uses the existing kickstarter infrastructure but adds on several additional features to empower students.

be an expert: this feature allows people to not only“back” projects monetarily, but also with skill and insight. These skill-based mentorships are rewarding to all parties.

give resources: whether by lack of proper tools or materials, youth are often held back by not having the right stuff to get the job done. In addition to insight and funding, backers can agree to check off in-kind supplies and “loans” from project wish lists.

connect to class: while all backers receive projects, updates, and collateral, the school community remains largely uninvolved. Until now. KS:ng projects require that participants present their product to a class, club, and/or community group and post reflections to truly close out their project.

kickambassador: those with successful projects and recommendations can apply to be a program ambassador to spread the KS:ng ethos, plan initiatives with the KS team, and represent KS:ng for press opportunities.

the game changer:

Page 5: Kickstarter || Next Generation

thanks to the noun project.

Melanie Kahl

A project we backed that supplied the visual language for this presentation. Their mission is to share, celebrate, and enhance the worldʼs visual language.