KERRANG!VS VIBE

Front Cover Breakdown

The covers are very bright and filled. Lots to look at, at a glance.

The magazine sometimes has free posters, and other free items.

Never a lot of writing, on some copies there is.(Variation on each copy)

They always have a major band on the front cover and the name in a much larger print than the other sub headings.

Featured artists that are also in the magazine.

Eye Brows Mast Head

Front Cover BreakdownThe front cover has urban artists, which is a variation to Kerrang which is all types of Rock.

The magazine mainly focus’s on R&B RAP and other genres, but not rock.

Vibe magazine target audience is young males and females who listen to these types of music.

The image is always a artist that is popular.

Kerrang Attraction! The Magazine is appealing to the rock youth,

as in every issue of the magazine is full of new band updates and info about the most leading and controversial bands of the music genre.

Each issue usually has something free and offers for gigs that are for coming.

The magazine is very popular in all types of rock.

Kerrang is now a cult/lifestyle, this is why many people buy kerrang.

Kerrang always has the best interviews/articles from leading rock bands.

Kerrang Information

Publishing company: Kerrang! Is a rock music magazine published by Bauer Consumer Media in the United Kingdom. Biggest selling weekly rock magazine.

Bauer Consumer Media: Bauer is the other half owner of Channel 4. Kerrang! commenced publication on 6 June 1981 and was edited by

Geoff Barton,[3] initially as a one-time supplement in the Sounds newspaper, which focused on the New Wave of British Heavy Metal phenomenon and on the rise of other hard rock acts. Angus Young of AC/DC appeared on Kerrang!’s first cover.

Kerrang! is the original multimedia platform boasting magazine,online, radio, TV, K! Awards, K! Tour, and K! podcasts.

Kerrang! readers are the heaviest music consumers purchasing

over 6 albums per month on average (53% more than the national

average) and 8 times more likely to spend over £200 a year on albums.

The readers are also 5.5 times more likely to attend a rock gig.

Vibe Information!Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers. After shutting down production in Summer 2009, Vibe was purchased by the private equity investment fund InterMedia Partners and is now issued quarterly with double covers, with a larger online presence, aided by the Vibe LifeStyle Network, a group of entertainment/music websites under the Vibe brand. The magazine's target demographic is predominantly young, urban followers of hip-hop culture.The magazine owed its success to featuring a broader range of interests than its closest competitors The Source and XXL which focus more narrowly on rap music, or the rock & pop-centric Rolling Stone and Spin. As of 2007, Vibe had a circulation of approximately 800,000. Advertisers ran the gamut from record labels to fashion houses to various cognac brands.