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This presentation walks through some historic context for social media, definitions and relevant statistics. All of this content was for the purpose of raising awareness for scale and impact.
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Friends Tweets & ChangeTHE CASE FOR GRASSROOTS COMMUNICATION
J-TERM 2011
Instructor: Andrew Hoffman
History - Definitions - StatisticsDay 2
Tuesday, January 4, 2011
Goals of Class
You Gain a Working Knowledge of Grassroots Marketing Techniques
You Understand the Power of Social Media
You Can Teach Someone Else
You Are More Qualified Than Your Peers for the Future
That We Have Fun
Tuesday, January 4, 2011
We define social network sites as web-based services that allow individuals to
(1) construct a public or semi-public profile within a bounded system,
(2) articulate a list of other users with whom they share a connection, and
(3) view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site.
Social Media Defined
Social Network Sites: Definition, History, and Scholarship
Tuesday, January 4, 2011
Web 1.0 (1991-2003) is a retronym which refers to the state of the World Wide Web, and any website design style used before the advent of the Web 2.0 phenomenon. Web 1.0 began with the release of the WWW to the public in 1991, and is the general term that has been created to describe the Web before the "bursting of the Dot-com bubble" in 2001, which is seen by many as a turning point for the internet.
Main DifferencesStatic pages instead of dynamic user-generated contentThe rest is all things we can’t see on the surface
Web 1.0
Tuesday, January 4, 2011
The term "Web 2.0" (2004–present) is commonly associated with web
applications that facilitate interactive information sharing,
interoperability, user-centered design[1] and collaboration on the World
Wide Web.
A Web 2.0 site allows its users to interact with other users or to change
website content, in contrast to non-interactive websites where users are
limited to the passive viewing of information that is provided to them.
Web 2.0
Tuesday, January 4, 2011
The term "Web 2.0" was coined in 1999 by Darcy DiNucci. In her article, "Fragmented Future," DiNucci writes:
“The Web we know now, which loads into a browser window in essentially static screenfulls, is only an embryo of the Web to come. The first glimmerings of Web 2.0 are beginning to appear, and we are just starting to see how that embryo might develop. The Web will be understood not as screenfulls of text and graphics but as a transport mechanism, the ether through which interactivity happens. It will [...] appear on your computer screen, [...] on your TV set [...] your car dashboard [...] your cell phone [...] hand-held game machines [...] maybe even your microwave oven.”
Where Web 2.0 Came From
Tuesday, January 4, 2011
What makes social network sites unique is not that they allow individuals to meet strangers, but rather that they enable users to articulate and make visible their social networks.
This can result in connections between individuals that would not otherwise be made, but that is often not the goal, and these meetings are frequently between "latent ties" (Haythornthwaite, 2005) who share some offline connection.
On many of the large SNSs, participants are not necessarily "networking" or looking to meet new people; instead, they are primarily communicating with people who are already a part of their extended social network.
To emphasize this articulated social network as a critical organizing feature of these sites, we label them "social network sites."
What Makes Social Media Sites Uniques
Social Network Sites: Definition, History, and Scholarship
Tuesday, January 4, 2011
Examples of Social Media
Social Network Sites: Definition, History, and Scholarship
CommunicationBlogs: Blogger, LiveJournal, Open Diary,
TypePad, WordPress, Vox, ExpressionEngine, Xanga
Micro-blogging / Presence applications: fmylife, Jaiku, Plurk, Twitter, Tumblr, Posterous, Yammer
Social networking: Bebo, BigTent, Elgg, Facebook, Geni.com, GovLoop, Hi5, LinkedIn, MySpace, Ning, Orkut, Skyrock,
Social network aggregation: NutshellMail, FriendFeed
Events: Upcoming, Eventful, Meetup.com
CollaborationWikis: Wikipedia, PBwiki,
wetpaint
Social bookmarking (or social tagging): Delicious, StumbleUpon, Google Reader, CiteULike
Social news: Digg, Mixx, Reddit, NowPublic
Opinion sites: epinions, Yelp
Tuesday, January 4, 2011
Examples of Social Media
Social Network Sites: Definition, History, and Scholarship
MultimediaPhoto sharing: Flickr, Zooomr, Photobucket,
SmugMug, Picasa
Video sharing: YouTube, Viddler, Vimeo, sevenload
Livecasting: Ustream.tv, Justin.tv, Stickam, Skype
Audio and Music Sharing: imeem, The Hype Machine, Last.fm, Ping, Pandora, Grooveshark
Reviews and OpinionsProduct Reviews: epinions.com, Amazon
Business Reviews: Customer Lobby, yelp.com, Angie’s List
Community Q&A: Yahoo! Answers, WikiAnswers, Askville, Google Answers
Tuesday, January 4, 2011
Social Media Info Graphic
Does having historic context really matter?
History of Social Media
Tuesday, January 4, 2011
Statistics - Internet usage
Internet World Stats
Tuesday, January 4, 2011
Statistics - Facebook500 Million+ Users
900 Million+ Objects People Interact With (pages, groups, events & community Pages)
About 70% of Users are Outside of USA
Stats From Facebook
Chart From Compete.com
Tuesday, January 4, 2011
Statistics - Twitter175 Million+ Users
95 Million+ Tweets A DayStats From Twitter.com/about
Chart From Compete.com
Tuesday, January 4, 2011
Statistics - MySpace100 Million +/- Users
50% Market Share in 13-35 DemographicStats From Myspace.com
Chart From Compete.com
1.6M Users spend 18M Minutes Playing over 19,000 Games/Apps in Single Day
Tuesday, January 4, 2011
Statistics - Google
Chart From Compete.com
Tuesday, January 4, 2011
Statistics - YouTube
Chart From Compete.com
Over 24hrs of Video are Uploaded every Minute
More Video is Uploaded in 60 Days than the 3 Major US Networks Created in 60 Yrs
YouTube is Monetizing over 2Bil Video Views Per Week Globally
Stats From YouTube.com
Tuesday, January 4, 2011
Statistics - Flickr
Chart From Compete.com
Estimate 5 Billion Hosted Images
Tuesday, January 4, 2011
Social Media Revolution
Tuesday, January 4, 2011
Rogers Model for the Adoption & Diffusion of Innovations
Tuesday, January 4, 2011
Rogers Model for the Adoption & Diffusion of Innovations
InnovatorsBrave people, puling the change. Innovators are very important communication.
Early AdoptersRespectable people, opinion leaders, try out new ideas, but in a careful way.
Early MajorityThoughtful people, careful but accepting change more quickly than the average.
Late MajoritySkeptic people, will use new ideas or products only when the majority is using it.
LaggardsTraditional people, caring for the "old ways", are critical towards new ideas and
will only accept it if the new idea has become mainstream or even tradition.Innovation adoption curve of Rogers!
Tuesday, January 4, 2011
