John freeman eduI presentation

Welcome!

John Freeman, Charlottesville Albemarle Convention and Visitors Bureau

John Freeman

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Experience Charlottesville

Simple

John Freeman

"I'm here because we've done it the simple way and the cheap way"Marketing industy has the tendency of rewarding, and idolizing the biggest.Tell story of DMAI presentations and Louisville. Best way to run a baseball team-- don't want to study the New York Yankees.

Most TD Catches By NFL Tight Ends 2011-2012

1. Rob Gronkowski: 28

2. Jimmy Graham: 20

3. Tony Gonzalez: 154. Antonio Gates: 14

UVA Urology

UVA Urology

Most Liked Posts Jan ‘13

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John Freeman

"rising tide lifts all boats"- say how much you love job:consulted for free with UVA (better some gets better applicants, better interns), Dontown Business Association, Monticello, Montpelier,-we live in such a special area... full of energy, innovation, creativity, alcohol to fuel it, youth,

John Freeman

2 unpaid interns with flip phones and some spare time when I'm not delivering Point of Interest maps to artisan stores in the county

39%

John Freeman

say this is the inspiration before it was cool to post photos on facebook

39%

John Freeman

more engagement on photos than other post types

Our Strategy: Post Pictures

14,253 Likes

What Type Of Pictures?Puppies Mountains

What Type Of Pictures

Weather/Seasons

2,049 Likes

Right Nows2,440 Likes

What Type Of Pictures?

John Freeman

How are your mountains looking, poconos?

John Freeman

like asking the dalai lama to go skeet shooting

Content Calendar

Demographics

8:20 a.m.2:50 p.m.7:50 p.m.

Social Media Policy

John Freeman

Common Sense made into complicated science turns into delay

Stay Relevant

1,871 Likes

Stay Relevant

43,311 Shares16,103 Likes

John Freeman

use phrase "newsjacking"

Stay Relevant

1,933 Likes

“Mature Content Strategy”

September 26, 2012

Calls To Action

Caption:“LIKE” If You Love

It! Another Publication has

named UVA “One of the Most

Beautiful Colleges in the US”

1,821 Likes

Calls To Action

16,419 Likes

Caption: “Click ‘like’ to thank him and all of our veterans”

Calls To Action

Caption:The lawn.

Prettiest Place in the World?

2,534 Likes

Calls To Action

Caption: “On This Lawn I Have

___________”

312 comments

Use Voice

Use Voice

Caption: “50 Shades of Hay”

1,112 Likes

Use Voice

Caption: “Your move, Rockies”

241 Shares

Talking About This

255,976 Talking About This

Freeman, John

Only thing that can beat mountains and puppies is a mouse with gloves on.

Results

October-December 2012:707,837 “Likes”, Comments or Shares112 Posts with over 1,000 likesViral Reach of 7.51 Million People

Fiscal Year 13:122.8 million impressions (0.014 cents per impression)Website traffic up 300+%

Results

Our Page Today

- No Expensive Slam Dunk Campaigns

Opportunities

Right Nows

Digital History Archives

Newsjacking

Hashtag Searches

Photo Library

Targeted Ads

Interns

Closing Thoughts

Yoshimoto Nara

Each One, Teach One

Dr. James Porter - University of Georgia

John Freeman

Tell Story of Landing on the Moon

Make me irrelevant!

www.visitcharlottesville.org/jobs

Questions

John [email protected]

Education

John freeman eduI presentation