COMMUNICATION

COMMUNICATION

MEANING

Communication is the process of exchanging information. Information is conveyed as words, tone of voice, and

body language.

DEFINITION

“Communication is the process of passing information and understanding from one person to another.”

“Communication is the giving and receiving of information signals or messages by talk, writing, gestures and signals.”

FLOW OF COMMUNICATION

ROLE OF COMMUNICATION

• Communication is the life blood of the business. No business can develop in the absence of effective communication system.

• Communication is the mortar that holds an organization together, whatever its business or its size.

• When people within the organization communicate with each other, it is internal communication and when people in the organization communicate with anyone outside the organization it is called external communication.

• Ability to work well in teams, to manage your subordinates and your relationship with seniors, customers and colleagues depends on your communication skill.

FUNCTIONS OF

COMMUNICATION

1. For Instruction

2. For Integration

3. For Information

4. For Evaluation

5. For Direction

6. For Teaching

7. For Influencing

8. For Image Building

9. For Employees Orientation

10. Others*effective decision making