Social Media andNorthwestern Technologies

Presented by Katie Forzley,XYZ Advertising Agency

What is Social Media?

What is Social Media?

Online tool for fostering new and existing relationships◦Done through interaction and sharing of ideas

and mediaSocial = interaction and relationships

So What?It’s not about WHAT you know, but about

WHO you know◦One key to a successful business is

relationshipsSocial media is all about fostering

relationships◦Take it one step further – social media

marketing

Social Media Stats

December 2008 – Dell reports $1 million in sales thanks to Twitter

April 2011 – 42% of adult internet users followed at least one retailer on social media sites

Social Media and B2B

Survey of B2B Businesses◦80% participate in blogs◦69% participate in social networks

Post valuable info and resourcesFeedback from clients and non-clients

alikeGain wider recognition through sharingTroubleshooting in real time

Why You Should Care

Northwestern Technologies’ target market is already using social media to communicate with their target market

Social Media is a valuable method of interaction with existing and prospective clients

Why Choose XYZ?

Experience!Tailored social media marketing planWhat your target market is using now and in

the futureSet up accounts for Northwestern

TechnologiesThe 3 Ws of posting◦What◦When◦Who

Questions?