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We are honoured to have with us Prof Guenter Koch, one of the founders of the New Club of Paris, Europe’s leading institution for the advancement and understanding of the Knowledge Economy, which has influenced the thinking in local and national governments, and the strategies of companies large and small. He will give a lecture covering the background to the concept of intellectual capital, how it can be used to clearly differentiate destinations and to create competitive advantage, and how different countries are creating strategies to strengthen their knowledge sectors and to incorporate intellectual capital into their economic development strategies. This will be followed by opportunities for ICCA members to discuss their own intellectual capital projects and strategies, and to participate in a moderated discussion.
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Session code:
53rd ICCA Congress
Intellectual Capital: Theory and Practice, and its impact on destination competitiveness
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Günter Koch, Prof. DI President, Humboldt Cosmos Multiversity, Tenerife
and Co-Founder the New Club of Paris www.execupery.com
Turning around and proving the value of a large R&D organisation
% of US Employment
1860 2000
80%
50%
0% 1920
Service
Manufacturing
Agriculture
Source: US Department of Commerce, Bureau of the Census 2003
The new employment economy
1930 2020
Strategists & coordinators
Knowledge workers
Service and Office
workers
Manual Workers
100%
50%
0%
Intellectual Capital is taking over
Market value of S&P 500 enterprises
1975
Tangible Assets
Intangible Assets
2005
Quelle: Ocean Torno
80%
20%
What today’s technology will do
to tomorrow’s jobs
Probability that
computerization
will lead to job
losses
Dentists (0.004)
Athletic trainers (0.007)
Chemical engineers (0.02)
Machinists (0.65)
Retail salespersons (0.92)
Accountants (0.94)
RELATIONAL
• Customer Contracts
• Formal Alliances (JVs, Supply Agreements)
• Customer Relationship
• Stakeholder Support
• Opinion Leadership
STRUCTURAL /
ORGANIZATIONAL
• Systems
• Formalized Processes
• Codified Knowledge
• Patents
• Brands
• Informal Processes
• Quality of Corporate Governance
HUMAN
• Acknowledged Skill Sets
• Experience
• Employee Loyalty
• Top Management Quality
• Problem Solving Ability
• Motivation to Loyalty
Intellectual Capital Assets
Tangible
Assets
Intangible
Assets
A reference model for IC analysis
Potential for
creating
values
Core
Processes
Results
Vision
Knowledge
Goals
Corporate
Goals
Financial
Results
Non
Financial
Results
Human Capital
Structural Capital
Relational Capital
Core Process1
….
Core Process
© U. Schneider, Graz und G. Koch, Wien The “Koch-Schneider Model” @ ARC
IC
networks
develop
Technical and Financial Apparatus (Scientific Societies + Insurance + Unions)
Suppliers (Ship parts + Projects +
Steel + …
+ Society Certifier)
Research Organizations
and Professional Training (Universities + Research
Institutes +
Professional Training)
Government and Agencies (Ministries + Departments Development
+ Agencies + Funds)
Producers (Shipyards)
Users (Shipowners)
Six different analysis modes:
Basic Scorecard
Global Ranking
Create your own Scorecard
Cross-Country Comparison
Global Over Time Comparison
World Map
8.90
8.83
9.10
9.11
8.20
9.17
5.07
5.13
4.88
5.59
5.16
4.65
Germany Mexico
World Bank’s “Knowledge Assessment Methodology” (KAM).
KEI (Knowledge Economy Index)
KI (Knowledge Index)
Economic investment regime
Innovation
Education
ICT
Basic Scorecard example
Technology
readiness
• Internet access
• Broadband supply
City gateway
• International tourists / passenger flows
• International meetings
Intellectual capital
& innovation
• Classroom size
• Literacy
• Entrepreneurial Environment
Tools for a changing world
7 emerging cities, measured on 10 categories and 60 variables
(examples of variables)
Demographics &
livability
• Cultural vibrancy
• Working age distribution
Transportation &
infrastructure
• Public transport
• Transport coverage
• Housing
Sustainability &
natural environment
• Air pollution
• Park space
Quality of life
Ease of doing
business
• Ease of starting-up business
• Consulate services & Visa agreements
• Workforce legislation
• Risk climate, resolving insolvencies
Cost
• Cost of telecommunication
• Tax rates
• Consumer price index
Economic Clout
• Number of international headquarters
• Financial & business services
• Foreign Direct Investment (FDI)
Economics
Tentative Ranking after the different criteria dimensions Opportunity ranking of the 7 emerging cities
Aspects of the
Knowledge Universe
The New Club of Paris
The New Club of Paris
Countries follow
NCP’s approach
• Austria
• Finland
• Malaysia
• Morocco
• (Serbia)
• (Romania)
Current project:
profiling the
Kosice region
in Slovakia
…
Romania: a double tiers approach -
universities & regions
<published> <To be published in 2015>
University
IC reporting
became law
in Austria
2006
Human,
Structural,
Relational
capital
Key œuvres created in Vienna
Coffee Houses:
• Theodor Herzl
• Leo Trotzki
• Wladimir Lenin
• Josef Stalin
• Adolf Hitler
• Franz Kafka
• Robert Musil …
Coffee Houses as
intellectual incubators
Coffee Houses are
incubators - everywhere
In 1698, the owner of Jonathan’s coffee
house in Exchange Alley began issuing a list
of stock and commodity prices - “The Course
of the Exchange and other things”
… so starts the
London Stock Exchange
References : „Aalto University‘s Campus for societal Innovation“ (ACSI)
or the Tenerife based Humboldt Cosmos Multiversity
Micro-Universities everywhere
Knowledge Regions / Places
Prof. DI Günter Koch
Vienna, Austria
+43-699-19412152
www.execupery.com
www.humboldt-cosmos-multiversity.com
