Importance of Business Communication In An

Organization:-

-AVISHEK ADHIKARYB.B.A. -A9121409

What is communication ?

Importance of Communication

Send and receive information within firms

Depends on firm’s structure

Forms of Business Structure

Pyramid

Entrepreneurial

Matrix

Independent

Illustrating Structures 1 The Pyramid

Traditional view of organisations

Decisions pass down formal channels from managers to staff

Information flows up formal channels from staff to management

Illustrating Structures 2 Entrepreneurial

Most small businesses have this

structure

One or two people make

decisions

Great reliance on key workers

supporting decision makers

Quick to act but pressure on

decision makers

Decision maker

Key worker

Key worker

Key worker

Key worker

Illustrating Structures 3 Matrix

Marketing Production Finance

Project AProject teams created

Staff with specialist skills

Project B

Illustrating Structures 4 Independent

Dr A Dr B

Dr CDr D

Support systems to professionals such as doctors

Not suited to most businesses due to

lack of control

More on Business StructureCentralization

Concentration of authority .

Costs can be cut by standardizing purchasing and so on

Strong leadership

DecentralizationDistribution of

authority.

Better knowledge of those closer to customers

Good staff development

Vertical/Lateral Communication

Finance Marketing Production

Board of Directors

Finance Officers

MarketingAssistants

FactoryOperatives

BarriersAnything that prevents

successful communication from occurring,

Complex and multi-layered, Technical or generated

by the medium used, Human behaviour and

psychology, etc...

• Communication plays a important role in an organization.

• SPEAKING IS SHARING AND LISTENING IS CARING.

THANK YOU.