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Making a Compelling Case
Office of the Chief Operating Officer
1Jennifer M. Webster
Performance Objectives
At the end of this course, you should be able to:
Learn how to create a powerful and compelling case for a variety of situations.
Effectively analyze any level of data and make a compelling case based on what the data is telling you.
Identify your communication style and be able to adjust for your audience.
Identify types of visual aids to enhance your case. Learn how to effectively document your
compelling case.
2Jennifer M. Webster
Session Agenda
3Jennifer M. Webster
Listen to the Story
http://www.npr.org/templates/player/mediaPlayer.html?action=1&t=1&islist=false&id=4583249&m=4585427
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Introduction
List below some of the compelling cases or stories you tell most often.
List below some of the compelling cases or stories that are frequently told by a friend or partner.
What do you do (or does your friend or partner do) specifically to engage your audience as you are telling sharing your compelling cases or stories?
5Jennifer M. Webster
Jennifer M. Webster 6
Storytelling Defined
7Jennifer M. Webster
Storytelling Elements
Storytelling is an interactive performance art form.
Storytelling is, by design, a co-creative process.
Storytelling is, by its nature, personal, interpretive, and uniquely human.
Storytelling is a process, a medium for sharing, interpreting, offering the content and meaning of a story to an audience.
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Storytelling Techniques
First-Person Narration
Dear DiaryFrametaleDialogue InterviewTelevision or
Theater Script
Poetry / Ballad
DialectModernizat
ion / Change Setting
The “Twist"Sequel /
Prequel 9Jennifer M. Webster
Storytelling Steps
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Create a Map and Practice
A Map is just like an outline to a paper – it starts to “frame” the story and gets the energy and information captured
Narrow your focus and strategyReview the story telling stepsPick at least one of the storytelling
techniquesPresent your story back to everyone
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Sentence at a time
Once upon a timeAnd every dayAnd then one dayBecause of thatBecause of thatUntil finallyFrom that day forward…
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Types of stories
Now – stories of fact…captures the current reality of aligned behaviors
Now – stories of contradiction…reveals inconsistencies and failings
Future – stories of possibility and the revolution…imagines new ideas, actions, changes, both big and small (ask what if…)
Future – stories of anxiety…reveals fears and worries
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Compelling Story
http://www.youtube.com/watch?v=kZlXWp6vFdE
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Communication Approaches
1.Passive2.Assertive3.Aggressive
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Communication Styles
DirectSpiritedConsiderateSystematic
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Enhancing Your Style
1. What is my most preferred style of communication?
2. What are my strengths as a communicator?
3. What are some areas for development?4. What should I be careful about as I
present to others based on my style?5. What will I specifically do to make sure I
am better matching my communication style with the audience I am communicating to?
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Visual Storytelling
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A Short Film…
http://www.youtube.com/watch?v=-QZ79GZMZZ4
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Visual Storytelling Tips
Choose a theme Decide on what elements convey the theme Create a feeling of movement or “something
happening” Share the story in whatever way feels right to
you Recognize that learning
storytelling techniques and developing your skill – whether in visual storytelling or some other form of storytelling – is a journey
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A New Way!
http://www.youtube.com/watch?v=i68a6M5FFBc
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Making Your Case!
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Action Planning
Take a few minutes to identify 2-3 actions you will implement based on what we have discussed today.
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