Infographics and Data Visualization

Infographics: Visual representations of information intended to deliver a focused message or argument quickly and memorably.

B-U-N-N-Y

Humans comprehend visual information more readily than verbal information.

(sequential processing)

(simultaneous processing)

source: http://theweek.com/speedreads/index/268765/speedreads-how-the-rich-devoured-the-american-economy-in-one-chart

Infographics aren’t new, but have taken on more prominence with the growth of the Web and social media.

COMPLEX DATA

FOCUSED VISUAL MESSAGE

8 Infographic Types:• statistical• timeline/chronology• process• research-based• informative• explanatory• geographical• metaphor-based

Some examples:Informative

Chronological

Statistical Explanatory