3. HIGH KEY LIGHTING:In this video high key lighting is used.
Thishelps to create a more positive tone for thesong, and helps to
add to the comical side ofthe video. This can make the video
moreenjoyable for the consumer as it is moreaesthetically
pleasing.AMPLIFICATION:This music video is an amplification
video.This is due to the video creating a meaningfor the audience
rather than being literal.
4. PACE OF EDITING:The pace of editing in this music video is
generally fast paced, however thereare quite a few long duration
shots for effect. These are most likely used tohelp highlight a
specific shot or create meaning around the female character.
Inoticed that instead of cutting to the beat it tends to cut on
vocal queues, suchas the lead singer starting to sing after an
instrumental break, but there arealso cuts on stings and parts
where the pace is different to the rest of thesong. This again is
most likely used to highlight them to the audience, but alsoto help
increase the pace of the video; making it flow better.Example of a
much slower pace of editing. Example of the video cutting to the
beat.
