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Tom - former expat - Scholte personal branding lecturer – executive coach
Personal branding
personal branding = personal leadership
impact
results
++ reviews =>recommendations/
questions
knowing what to do
personal branding = personal leadership
impact
results
++ reviews =>recommendations/
questions
knowing what to do
presence - network
tools
behaviour - express
communication
presence
are you here now?
personal branding strategy
impact
results
++ reviews =>recommendations/
questions
knowing what to do
presence - network
tools
behaviour - express
communication
visibility
strategy
recognizability
value
Sparkling moment
Look back on your professional activities. Think of a ‘sparkling moment’. This is a moment:
- in which you explicitely experienced your impact on others, on an organization or on a project;
- in which you felt valued for something you did;- in which you were asked for advice, a new project or
something else.
Sparkling moment - 2
You now have 2 minutes to share you sparkling moment whith your neighbour (2 minutes each) your neighbour listens and askes positive questions to help you
get closer to why it made you feel happy / gave you energy.
Sparkling moment - 3
You now have 2 minutes to give you neighbour feedback on the qualities or strengths he/she expressed in relation to that sparklink moment or in the sharing of the moment with you
personal branding strategy
impact
results
++ reviews =>recommendations/
questions
knowing what to do
presence - network
tools
behaviour - express
communication
visibility
strategy
recognizability
value
strategy – create your own professinal window
limited capacity of absorbtion
relate to what is known
large ability to associate
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1. if you were a car, what brand/type of car would you be? Explain why this car describing it’s attributes and how others can benefit from these attributes.
2. If you were a pro top sporter, in what sports would that be? Explain why this sports describing it’s attributes and how others can benefit from these attributes.
3. If you were a ‘thing’, what would you be? Explain why this ‘thing’ describing it’s attributes and how others can benefit from these attributes.
personal branding
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What are you keywords
3 x expertise – field of knowledge/expertise 3 x activity/ rol/ product/ service
More on personal + professional development? Master programs (thehagueuniversity.com/master-studies)
MBA Master International Communication Management Master Financial Management & Control
personal branding masterclass (english) Tuesday april 12th 19:00-22:00 The Hague € 75,- more info? just leave your name/ emailadress - Fabiënne
The Hague University of Applied Sciences / De Haagse HogeschoolAcademy of Masters & Professional CoursesTel: +31-70-445 89 00E-mail: [email protected]/master-studies
