By Chris Bailey

IDEA GENERATION

IDEA 1

PTSD AWARENESS - FONTSI have chosen a series of fonts that will be applicable to my campaign design. I have used the phrase ‘PTSD Awareness’ in order to trial each one. The fonts I have gone for are military/eroded style, giving it a rough combat look. I looked through many fonts and chose my favourite 10 based on which would grab someone's attention and represent the cause the best. The military look expresses the armed forces/service induced PTSD I will be focusing on. The eroded look expresses the stress and discomfort that a person feels when tackling PTSD, as it erodes their lives, family and friends. The texts are very bold and impactful, which will allow them to stand out harshly against many backgrounds.

Idea 1

COLOUR SCHEMEI have created a colour sphere to trial my chosen colour schemes. I have decided to go for colours that represent the military and danger, these include greens, browns, oranges and yellows. These colours are also quite impactful and vibrant, meaning they will capture peoples attention greatly and when mixed will express a messy and out of control style. I have avoided colours such as blue, pink and purple purely because they are least identifiable in relation to my campaign cause, they are too relaxed and calming, and that is not the feeling I am hoping to express from this campaign. The oranges, reds and yellows especially represent the hazardousness of PTSD, the greens and browns express the job role that can often induce the illness.

Idea 1

LAYOUTHere are 4 different PTSD posters, 3 of which are from the same campaigner. I really like the cluttered style the designers have gone for, as it truly expresses the masses of thoughts, memories and feelings filling up the minds and lives of someone living with PTSD. The colours used in the ‘Stay strong, seek help’ posters are very impactful and eye catching, the images are almost like a collage in the way they have been stacked. The layers of images represent the layers of negative emotions, anger, sadness, regret and guilt clouding their minds, the flashes of memories that can spawn without notice at any moment. The main motto text is backed by a red box, making it the first thing to read, secondly comes the short quote from someone who suffered/suffers from PTSD, describing it’s cause or effect on their lives.

Idea 1

IDEA 2

DON’T FIGHT PTSD ALONE- FONTS

I chose this series of fonts for my second idea, a campaign surrounding PTSD, but with a calming and relaxing approach to raising awareness/engaging with those tackling the illness. The letters are very approachable and light, making them easy to read and a little more thought provoking. This approach is very laid back compared to the shock tactic often used in mental health campaigns. The text expresses an openness and the chance to think about the illness rather than feeling under attack by information feeling bad for maybe not knowing as much as you should about the illness.

COLOUR SCHEMEThis colour scheme focuses on neutral and calming colours, many are pale and relaxing, creating a very soft approach to the campaign. The advantages of this is that it provokes careful thinking by those who view the poster, but on the other hand it makes it less impactful at first. This approach is good for tugging peoples heart strings and coming across calmly and genuinely. The pale blues and greens represent tranquility, and the pale yellow and oranges express hope and light.

LAYOUT

These campaign posters take a relaxed approach to raising PTSD awareness. They give the viewer time to think about the illness themselves, rather than being bombarded with text that scares them away. The