Hurdles Faced By Women Entrepreneurs And Its Solutions

The Startup world is adding a new level-playing field and encouraging all to take the plunge. Unleashing the power of female entrepreneurship will have a dramatic effect on a country’s economy. Hence to bring forth a vision which lies ahead for many more contributions going to happen, we are proud to bring an entire week dedicated to the learning of Women Entrepreneurship. Named as “Women's Week Series”, it will be extremely useful for all the Women Entrepreneurs, Startup & Technology players and aspiring Women Business Women. Today is our 1st part of the Series where we highlight the main plights faced by Women while embracing Entrepreneurship. To deal with the circumstances and improve productivity would be our researched measures. So good luck and let’s start it from here.

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1. Problem of Finance:

Finance is regarded as a life-line for any enterprise, be it big or small. However, women entrepreneurs suffer from shortage of finance on two counts. Also, their access to the external sources of funds is limited.

2. Scarcity of Raw Material:

Most of the women enterprises face scarcity of raw material and necessary inputs. Again high prices of raw material, on the one hand, and getting raw material at the minimum of discount, on the other adds to the challenges.

3. Stiff Competition:

Women entrepreneurs do not have organizational set-up to pump in a lot of money for canvassing and advertisement. Thus, they have to face a stiff competition for marketing their products with both organized sector and their male counterparts. It often results in the liquidation of women enterprises.

4. Marketing Problems:

Women entrepreneurs continually face the problems in marketing their products. It is one of the core problems as this area is mainly dominated by males and even women with adequate experience fail to make a dent.

During the process, the middlemen draw out a chunk of profit and eliminating of middlemen is difficult, because it involves a lot of running about.

5. Low Risk-Bearing Ability:

Women in India lead a protected life. They are less educated and economically not self-dependent. All these reduce their ability to bear risk involved in running an enterprise. Risk-bearing is an essential requisite of a successful entrepreneur.

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6. Patriarchal Society:

Entrepreneurship has been traditionally seen a male preserve and idea of women taking up entrepreneurial activities considered as a distant dream. Women also have to face role conflict as soon as they initiate any entrepreneurial activity.

Measures that need to be taken can to boost Women Entrepreneurship

Increase skill development and capacity building processes for soft skills, technology and management skills.

Simplify the external entrepreneurial ecosystem by enabling ease of doing business, including easy access to credit facilities such as collateral-free loans from banks, FIs and MFIs.

Increase mentoring and market linked to support for women owned enterprises through networks like women entrepreneur associations. Share knowledge resources and document.

Create awareness of government scheme eligibility criteria, documentation and clearance mechanisms. Bring in smarter technology, single-window clearances and better interdepartmental co-ordination to enable simpler, faster, transparent and effective service delivery for women startups.

Increase the women’s support systems like child care and family support.

Conclusion

Obstacles are aplenty for aspiring Women Entrepreneurs. However, many women have come forth to overcome these difficulties and have carved a niche for themselves in the Indian entrepreneurial scene. Names like Upasna Taku, founder of Mobikwik, Sabina Chopra, founder of Yatra.com, Richa Kar, founder of Zivame, Falguni Nayyar founded Nykaa etc. are great examples of an ever growing list of successful Women Entrepreneurs.

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Behind every success story you will find someone who has made a courageous decision. To meet such people and know more about how Women Entrepreneurs overcome these challenges, hear them live at eTailing India Expo Mumbai 2017.

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