How to Use Livestreaming

Video to Build Your Audience & Connect

with Your Tribe

Mia Voss & Chef Dennis Littley

Agenda:•Which Apps do what: Blab, Periscope, Meerkat •How to connect with an audience•Online etiquette•How to engage on Livestreaming and find a bunch of new raving fans•Video Tips – How not to look really bad on camera

DON’T GET OVERWHELMED!

Livestreaming = Your Own Broadcast Tower

• Establish or Increase the KLT Factor: Know. Like. Trust.

• Combining sight sound and motion creates experiences that create brand awareness, touch pain points and help you gain awareness

• Helps you gain new followers AND find new people that inspire & encourage you - TWO WAY STREET!

• 3 Dimensional relationship builder - Livestreaming is not new but it’s never been this easy. The barriers have all but vanished and the development time for relationships has decreased. Collaborations are at an all time high and business is getting done quicker. Less germination time.

Before you get started:Save your name! Do this NOW. Register your name on all platforms – even if you don’t plan on broadcasting. Be consistent & easy to remember. Use same name

Get your bio together. Have a consistent profile for all platforms & nail down a short & concise description

Get your story straight & claim that niche!What is your Mission Statement/Your Big Why: Don’t have one? Get One! Is there a story behind it? Everyone loves a story.

What is the pain point - What problem does your product, service, expertise solve?

All Roads Lead to SomewhereWhere do you want people to go & What do you want them to do – CALL TO ACTION

Which Platform is best for you:

Who do you want to meet?

Where do you want to broadcast?

How do you want to replay?

THIS IS ALL BETA!!

The Big 3 - Livestreaming

• Meerkat – Mobile, Livestream, one to many, can embed on website, live to Go Pro, dead after broadcast (leaving links that go no where)

• Periscope – Mobile, Livestream, one to many, integrated to Twitter, 24 Hours but link is dead after that time

• Blab – Mobile, combo of livestream & panel platform - can schedule, replay & repurpose, embed previous feeds onto website, mp4 and audio download sent. Replay notice sent to subscribers

Meerkat• One to many• Can embed on website (but goes dead

after broadcast)• Tweet to followers• How to interact – comment, share, like• Live from Go Pro• Scheduler

Meerkat

Periscope• One to many• Owned by Twitter• Tweet to audience• Push to Followers• Push to Twitter• Can broadcast privately and/or to followers

only• 24 Hours Replay• How to interact – comment, @mention,

share, Hearts• Replays can be viewed on Katch.me /

Periscope TV

Blab:• 4 to Many – 4 squares – Brady Bunch (minus

2!)• Audience can come in & out easily. No plugins

– similar to Google Hangouts• Can start on mobile or laptop• Combo of livestream & panel platform• Can schedule• Can replay • Can repurpose, embed previous feeds onto

website, mp4 and audio download sent. • Replay notice sent to event subscribers

Blab:

What to Watch & Who to Follow?

• Search your keywords & hashtags• Who do you want to meet? Who is

your target audience? Find out what your target audience is watching.

• Follow your competition (but don’t forget, they know when you watch!)

• Follow your Influencers• Do your homework and check them

out

Now Start Watching & Joining In!

• Think in terms of a networking event or a house party• Time suck! Set limits.• Can schedule on Blab and watch replays• You can lurk but commenting is better! • Greet people & respond to comments – it’s an instant way

to connect with like-minded individuals through commenting

• Comment positive & encouraging to host & guests (Blab)• Be ready to jump on any time on Blab when there is an

open seat – but that means be Camera Ready• Sharing is caring! • share sparingly on Periscope• “Tell a little bird” on Blab – Tweet it out

• Don’t “hijack” a broadcast & don’t comment when it’s not relevant

• Don’t link drop unless asked• Don’t feel obligated to follow someone back unless they

are someone you want to hear from!• Feel free to boot trolls (but take the fight somewhere

else)

What to Broadcast Live Events Collaboration on issues Promotions Announcements Interviews Panel Discussion Expert Issues Crowd Sourcing Community Building Personal Branding &

Storytelling

Mia Voss | #MiaOnTheGo | The Mia Connect

How to Launch Schedule on Blab and share out Periscope – no scheduling ahead but be ready Choose relevant titles with keywords (but don’t

bait!) Don’t Overthink Focus on the Strategy, not the platform Most apps are only months old Numbers are still small – play for content, not size This is still the Wild West – niches and flags can be

planted Broadcast, Test, Tweak, Broadcast again (can

broadcast privately on Periscope) Just get on! Set the boundaries, time limit & goals Have notes! BOOT trolls!

How to look & sound your best

• Find Your Best Look • FIND THE CAMERA LENS AND LOOK AT IT.• Prepare beforehand• Test Test Test• Body Movement – Don’t Get Handsy• Always Assume on Camera (for Blab)• Um, Um, AHHHH• The UpTalk• Don’t panic! • Hydrate & Om• Practice. Practice. Practice• Test. Test. Test.• Lighting – Backlighting, Windows & More• In Thirds – How To Frame• Check your background. Pretty Please.• Angles are Everything – Eye Level• The Shake Factor aka Blair Witch Project

DON’T GET OVERWHELMED!

Mia VossTheMiaConnect.com

MiaOnTheGo.com@themiaconnect

Chef Dennis LittleyAskChefDennis.com

@AskChefDennis

Want to learn how to give great video?

Click here!http://themiaconnect.com/how-to-

give-great-video/