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The Hook – Start with impact• Be controversial• Create fear/anticipation• Be reassuring• Surprise the audience• Create participation• Quote a statistic• Tell a story• Ask a question
The Promise (INTRO)• I nterest – via the hook
• N eed – why do your audience need to listen to you?
• T itle – what’s it about?
• R ange – outline key themes
• O bjective – “By the end of this presentation, you will….”
End with a bang not a whimper!
• Revisit the promise• Provide a direction for your audience….what
should they do next?• A statement summing up your key message• A visual or verbal link back to the opening• Thank you for your attention, any questions?
4 things to remember about your audience
• They want you to succeed• You have the knowledge the audience want• The audience don’t know you’re afraid• The audience can be treated as an individual
Difficult Participants – The Whisperer
Identify by:• Don’t understand
what’s going on• Sharing anecdotes
triggered by your presentation
• Bored, mischievious or critical (rare)
Options:• Stop talking, wait
and non verbally ask for permission to continue
• Use your proximity
Difficult Participants – The HecklerIdentify by:• Aggressive• Argumentative• Insecure?
Options:• Never give a reaction• Find merit and agree on
something, then move on
• Wait for a mis-statement of fact and throw it out to the group for correction
Difficult Participants – The Talker/Know All
• Identify by:• “Eager beaver”• A show off?• Well informed and keen
to show it
• Options:• Slow down with a
tough question• Jump in and ask for the
group to comment • Wait for a pause, thank
and move on
Any questions?
