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How to create campaigns on Twitter?

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@mjserres

Who I am?

Uruguayan living in Southampton

Uruguay : football, corn beef, 16hrs by plane

Head of Digital @ Peer 1 Hosting

Peer 1 Hosting:

Top 5 hosting company in the world

Hosting brands like Shazam & Debenhams

Studies

MSc Digital Marketing @ Southampton Uni

Computer Engineer @ Uruguay Uni

Now Google Squared Online student.

Never stop learning!

@mjserres

Uruguay?

Google it!

@mjserres

A little of history

Created in 2006 by

Noah Glass

Jack Dorsey

Evan Williams

Biz Stone

To share a “status”

@mjserres

How many people?

288 Millions today!!

FB: 500 Millions!!

@mjserres

Why Twitter?

288M monthly active users

500M Tweets are sent per day

80% of Twitter active users are on mobile

77% of accounts are outside the U.S.

Twitter supports 35+ languages

Vine: More than 40M users

@mjserres

Content Characters Links Timing

@mjserres

Possibilities

Text

Links

Images

Videos

Ads

@mjserres

Particularities

@mjserres

Live on search??

@mjserres

What is reach?

@mjserres

Reach #SuccessWithTwitter

@mjserres

Type of campaigns

Live: @Oreo Instant:@justinbieber Scheduled: @espn

@mjserres

Organic vs Paid

Organic

Your post will be seen by:

• your followers

• people looking for

specific topics

• hashtags

Paid

Your post will be seen by:

• people interested on the

topics you choose

• following certain accounts

that you choose

• people with certain profiles

• people in specific countries

• people using certain

language

• And more!

@mjserres

Reporting

@mjserres

Summary

Twitter is still a growing social media site

The opportunities are huge!

There are many options to choose from.

It is easy to show the ROI.

Keep always updated, things change.

@mjserres

Questions?