W h y i s y o u r p r o f i l e

i m p o r t a n t ?When people go to your account, yourprofile is the first thing they see. If youdon't spend time crafting and polishingyour profile, people won't be clear on

what you do and you risk losing potentialtarget followers.

3 Features of an AwesomeProfile

Descriptive Bio

Profile Picture

URL

1: Descriptive Bio

You have 150 characters to tellthe user who you are, what youdo, and what makes youspecial.

Make sure you answer thesetwo questions:Why are you worth following?What do you offer?

Descriptive Bio: 3 Ways to Stand Out

Break up the text to make iteasy to read

Highlight the most importantpoints

Use colorful emoticons thatrepresent your brand andmake a statement

Need help with emoticons?Check out our slideshare onemoticons. Click here

Descriptive Bio: How to Edit

To get to yourprofile, click thisbutton on yourscreen

To edit the text inyour bio, click here

You'll be brought to a screenthat looks like this. Tap here to add or edit text inyour bio

Descriptive Bio: Paste and Save

To save, just click done!

Tap here to pull upthe paste option,the click "paste"

2: Profile Picture

Go back to yourprofile, and tap thecircle where theprofile picture islocated

This menu will popup. Choose whetheryou want to selectthe photo fromFacebook, Twitter,your photo library,or take a new photo.

Profile Picture: Choose Carefully

Make sure the photo you choosetruly represents your business.

You should pick either your logo ora high quality photo.

For @sbzteam, we picked thisphoto because it encompasses ourfun-loving, hard working attitudethat goes along with our brand.

Profile Picture: Crop and Save

Zoom in and move thephoto around until you arehappy with the selection,then click "crop"This will automatically savethe cropped photo as yourprofile picture

Next step: Insert a URL

3: Insert a URL

This is the only place where youcan post a live link. Choose carefully: think aboutwhere you want to direct traffic themost. Is it your website? A new product? You can always change it whenyour focus changes, or as yourelease new products. When you're done, click "done" tosave

URL Tip: bit.ly

SBZ team tip: Use a bit.ly in thisspace. This allows you toshorten links and customizethem. You will also be able to trackthe bit.ly and see how manypeople are clicking. Click on the bit.ly logo to learnmore and create your own.

URL Tip

The last line of your bio will beright above the URL you post.Make sure it's obvious wherethe link will lead visitors

BONUS TIP: Use a CTA in Posts

Since the link in your bio is the only live link you canuse, make sure you bring followers back to it on yourposts. Here's a #SueBTip to get you started.

( W i t h y o u r p r o f i l e , a t l e a s t ! )

N o w i t ' s t i m e t o t h i n k a b o u t a

p o s t i n g s t r a t e g y . S t a y t u n e d

f o r m o r e # i n s t a t i p s

You're done!

S e e Y o u O n l i n e !