How Facebook Can Change Your Business

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    19-Oct-2014

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A very basic introduction to using Facebook for your real estate business.

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<p>Slide 1</p> <p>friday february 11th, 2011the partner network</p> <p>How Facebook Can Change Your Business</p> <p>friday february 11th, 2011the partner network</p> <p>On Facebook: http://www.facebook.com/ctmlsOn LinkedIn: http://bit.ly/CTMLSLinkedInOn YouTube: http://www.youtube.com/ctmls</p> <p>Webinars: http://bit.ly/ctmlstraining</p> <p>Adam</p> <p>friday february 11th, 2011the partner network</p> <p>by the numbers500 million+ users worldwide1.5 million users in Connecticut35-65 y/o fastest growing demographic50% of users log on to their account daily</p> <p>friday february 11th, 2011the partner network</p> <p>How Can Facebook Change Your BusinessBuilding your Facebook pageGrowing your Facebook pageNow what?</p> <p>friday february 11th, 2011the partner network</p> <p>Building Your Facebook PagePersonal Profile v. Business PageSetting up your business pageBusiness page virtual tour</p> <p>friday february 11th, 2011the partner network</p> <p>Personal ProfileBusiness PageVS.</p> <p>friday february 11th, 2011the partner network</p> <p>Start @: http://www.facebook.com/pages</p> <p>DEMO</p> <p>friday february 11th, 2011the partner network</p> <p>Company LogoLatest PhotosSharing DockTab ManagerLike Count</p> <p>friday february 11th, 2011the partner network</p> <p>Growing Your Facebook PageYoure InvitedWhat should you share?Claim your page name.</p> <p>friday february 11th, 2011the partner network</p> <p>Welcome to the partyhouse rulesAlways introduce yourselfListen to what others are sayingAdd to the conversationDont YELLDont SELL</p> <p>friday february 11th, 2011the partner network</p> <p>Your PersonalityLinksPhotosVideosDo you enjoy music? Share your favorite song and relate it back to your business.Was your town voted the #1 place to raise kids in CT by Connecticut Magazine? Share the link.Was there flooding in your neighborhood? Take a video.Take pictures of the apple festival held in town and post them.</p> <p>friday february 11th, 2011the partner network</p> <p>Congratulations youre the 25th person to LIKE this pagehttp://www.facebook.com/pages/Adam-Real-Estate/134146969985990BEFOREhttp://www.facebook.com/AdamrealestateAFTERWhy should you use a vanity URL?Easier to shareEasier to rememberEasier to include on marketing materials</p> <p>friday february 11th, 2011the partner network</p> <p>Now what?Stay engagedStart selling? Generating referrals </p> <p>friday february 11th, 2011the partner network</p> <p>Stay EngagedHow often should you engage? Check your page daily Share personality daily Share links, photos and videos as needed Always respond to comments by fans of your pageShould you engage negative comments? Tackle them head on Respond politely Dont argue Respect the commenters opinion</p> <p>friday february 11th, 2011the partner network</p> <p>Lee PottsHow they did it- Start with a plan Build a strong social network community through sharing quality information Take quality pictures AND video with clear captions Create a singular landing page for each property Be patient, it takes time Dont sell to your network inform them. Write a blog and make it remarkable Engage with your network everydayEngagement = ROITools Used: YouTube, FriendFeed, Facebook, Custom landing pageCost: Time SpentResults: Over one weekend he had 200 YouTube views, an open house and four offers.80% of my closed transactions over the last six months can be directly attributed to my use of social media marketing Lesley Lambert Park Square Realty Westfield, MA Start Selling?</p> <p>friday february 11th, 2011the partner network</p> <p>Meet Lisa, Debbie &amp; MarthaLisa is so excited to have just bought her first new house from you that she wants to tell everyone how great you are. She COULD call everyone she knows and brag about you, but there has to be an easier way.Debbie works with Martha who is just about to begin her search for her first home and is looking for recommendations on a good REALTOR to take her around and look at properties. She is new to the area, so she doesnt really know how to ask.Lets see how its done</p> <p>friday february 11th, 2011the partner network</p> <p>Lisa ClientLisa ClientWe just moved in to our new house and are so thankful to our Dave By The Shore for his help in finding the perfect place.Step #1: Lisa posts to Facebook how grateful she is to you that you helped her find her dream home and tags you in her update.</p> <p>friday february 11th, 2011the partner network</p> <p>Lisa ClientLisa ClientWe just moved in to our new house and are so thankful to our Dave By The Shore for his help in finding the perfect place.Step #2: Debbie comments on Lisas status that her friend Martha at work has been looking for a good REALTORDebbie FriendLisa thats great. Congratulations. I am going to tell my friend Martha at work about Dave By The Shore she needs a REALTOR - hes good?</p> <p>friday february 11th, 2011the partner network</p> <p>Lisa ClientLisa ClientWe just moved in to our new house and are so thankful to our Dave By The Shore for his help in finding the perfect place.Step #3: Lisa assures Debbie that you are a terrific REALTOR and tells her to have her friend Martha use her name when reaching out to you.Debbie FriendLisa thats great. Congratulations. I am going to tell my friend Martha at work about Dave By The Shore she needs a REALTOR - hes good?Lisa ClientDave By The Shore is the best tell Martha to mention my name when she calls him and hell take great care of her and shell be in her dream house in no time.</p> <p>friday february 11th, 2011the partner network</p> <p>Lisa ClientLisa ClientWe just moved in to our new house and are so thankful to our Dave By The Shore for his help in finding the perfect place.Step #4: You see this unfolding because Lisa tagged you in her post and you comment with your contact information and an initial introduction to Debbie.Debbie FriendLisa thats great. Congratulations. I am going to tell my friend Martha at work about Dave By The Shore she needs a REALTOR - hes good?Lisa ClientDave By The Shore is the best tell Martha to mention my name when she calls him and hell take great care of her and shell be in her dream house in no time.Dave By The ShoreHi Debbie, I would love to help out your friend Martha feel free to have her contact me at (203)555-1515 or right here on Facebook.</p> <p>friday february 11th, 2011the partner network</p> <p>Lisa ClientStep #5: Martha goes to Daves page on Facebook and clicks the Like button and can then communicate with him through his page.http://www.daverealestate.com</p> <p>Dave By The ShoreDave By The ShoreExcited to be showing my newest client Martha homes that just may be her dream home tonight!MarthaDave By The Shore thanks for showing me those houses tonight. Were going to talk it over and get back to you. You were great. So glad we connected here on Facebook.</p> <p>friday february 11th, 2011the partner network</p> <p>Questions and Answers:Join Us: http://www.facebook.com/ctmlsWatch Us: http://www.youtube.com/ctmlsDiscuss With Us: http://bit.ly/CTMLSLinkedInMore Answers: http://ctmls.ctreal.com</p>