How Facebook Can Change Your Business

friday february 11th, 2011the partner network

How Facebook Can Change Your Business


On Facebook: http://www.facebook.com/ctmlsOn LinkedIn: http://bit.ly/CTMLSLinkedInOn YouTube: http://www.youtube.com/ctmls

Webinars: http://bit.ly/ctmlstrainingAdam


by the numbers

500 million+ users worldwide

1.5 million users in Connecticut

35-65 y/o – fastest growing demographic

50% of users log on to their account daily


How Can Facebook Change Your Business

Building your Facebook page

Growing your Facebook page

Now what…?


Building Your Facebook Page

Personal Profile v. Business Page

Setting up your business page

Business page virtual tour


Personal Profile Business Page

VS.


Start @: http://www.facebook.com/pages

DEMO


Company Logo

Latest Photos

Sharing Dock

Tab Manager

Like Count


Growing Your Facebook Page

You’re Invited

What should you share?

Claim your page name.


Welcome to the party…house rules

Always introduce yourself

Listen to what others are saying

Add to the conversation

Don’t YELL

Don’t SELL


Your Personality Links

Photos Videos

Do you enjoy music? Share your favorite song and relate it back to your business.

Was your town voted the #1 place to raise kids in CT by Connecticut Magazine? Share the link.

Was there flooding in your neighborhood? Take a video.

Take pictures of the apple festival held in town and post them.


Congratulations you’re the 25th person to LIKE this page…

http://www.facebook.com/pages/Adam-Real-Estate/134146969985990

BEFORE

http://www.facebook.com/Adamrealestate

AFTER

Why should you use a vanity URL?Easier to share

Easier to remember

Easier to include on marketing materials


Now what…?

Stay engaged

Start selling?

Generating referrals


Stay Engaged

How often should you engage?

- Check your page daily

- Share personality daily

- Share links, photos and videos as needed

- Always respond to comments by fans of your page

Should you engage negative comments?

- Tackle them head on

- Respond politely

- Don’t argue

- Respect the commenter’s opinion


Lee Potts

How they did it…- Start with a plan

- Build a strong social network community through sharing quality information

- Take quality pictures AND video with clear captions

- Create a singular landing page for each property

- Be patient, it takes time

- Don’t “sell” to your network – inform them.

- Write a blog and make it remarkable

- Engage with your network everyday

Engagement = ROI

Tools Used: YouTube, FriendFeed, Facebook, Custom landing page

Cost: Time Spent

Results: Over one weekend he had 200 YouTube views, an open house and four offers.

“80% of my closed transactions over the last six months can be directly attributed to my use of social media marketing…”

Lesley Lambert Park Square Realty

Westfield, MA

Start Selling?


Meet Lisa, Debbie & Martha

Lisa is so excited to have just bought her first new house from you that she wants to tell everyone how great you are. She COULD call everyone she knows and brag about you, but there has to be an easier way.

Debbie works with Martha who is just about to begin her search for her first home and is looking for recommendations on a good REALTOR® to take her around and look at properties. She is new to the area, so she doesn’t really know how to ask.

Let’s see how it’s done…


Lisa Client

Lisa Client

We just moved in to our new house and are so thankful to our Dave By The Shore for his help in finding the perfect place.

Step #1: Lisa posts to Facebook how grateful she is to you that you helped her find her dream home and tags you in her update.


Lisa Client

Lisa Client


Step #2: Debbie comments on Lisa’s status that her friend Martha at work has been looking for a good REALTOR®

Debbie FriendLisa that’s great. Congratulations. I am going to tell my friend Martha at work about Dave By The Shore – she needs a REALTOR® - he’s good?


Lisa Client

Lisa Client


Step #3: Lisa assures Debbie that you are a terrific REALTOR® and tells her to have her friend Martha use her name when reaching out to you.


Lisa ClientDave By The Shore is the best – tell Martha to mention my name when she calls him and he’ll take great care of her and she’ll be in her dream house in no time.


Lisa Client

Lisa Client


Step #4: You see this unfolding because Lisa “tagged” you in her post and you comment with your contact information and an initial introduction to Debbie.


Lisa ClientDave By The Shore is the best – tell Martha to mention my name when she calls him and he’ll take great care of her and she’ll be in her dream house in no time.

Dave By The ShoreHi Debbie, I would love to help out your friend Martha – feel free to have her contact me at (203)555-1515 or right here on Facebook.


Lisa Client

Step #5: Martha goes to Dave’s page on Facebook and clicks the Like button and can then communicate with him through his page.

http://www.daverealestate.com

Dave By The Shore

Dave By The Shore

Excited to be showing my newest client Martha homes that just may be her dream home tonight!

Martha

Dave By The Shore – thanks for showing me those houses tonight. We’re going to talk it over and get back to you. You were great. So glad we connected here on Facebook.


Questions and Answers:

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More Answers: http://ctmls.ctreal.com

Education

How Facebook Can Change Your Business