Curtis R. Rogers, Ed.D., Communications Director

How does social media matter?

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Quick survey Does your organization use Facebook? Twitter? YouTube? LinkedIn? Flickr? Pinterest? Others?

66% of online adults… As of February 2012, 66% of online

adults use social networking sites. You can find more social networking

stats at http://www.pewinternet.org

How is social media changing your industry?

Social Media Do’s and Don’ts –

Why does this matter?

Friend your boss or colleagues

Share personal opinions about your workplace or coworkers

Leak confidential work related information

Stay logged in all day (unless you’re in PR)

Waste time or get distracted

Don’tUse for work related research

Understand your social media policy

Promote or share work related resources

Learn how to use social media effectively

Communicate with followers, *friends and *family

Do

Discussion What unique ways has your organization

used social media?

Social Media Policies Does your organization

have a social media policy?

Make it a separate policy or part of employee handbook.

Don’t reinvent the wheel!

Steps to developing a Social Media Policy

5 places to promote your social media presence

1. On your organization’s web site – FRONT PAGE!

2. On your organizations’ about us page.

3. In your emails4. On your other social

media accounts – link back

5. On print materials and signage

Learning Exercise

Think about Social Media, the communities you serve, and your organization.

In small groups, take ____ minutes to discuss: How to make social media more effective for your

organization. When you get back to work, what are your next

steps?

There will be time to volunteer your results!

Resources available from the SC State Library or your local public library

Doing social media so it matters by Laura Solomon Cracking the new job market : the 7 rules for getting

hired in any economy by R. William Holland. Social media analytics : effective tools for building,

interpreting, and using metrics by Marshall Sponder. Mining the social web by Matthew A. Russell. The social media survival guide : strategies, tactics,

and tools for succeeding in the social web by by Deltina Hay.

ROI of $ocial media : how to improve the return on your social marketing investment by Guy Powell, Steven Groves, Jerry Dimos.

THANK YOU!Curtis R. Rogers, Ed.D., Communications Director803-734-8928crogers@statelibrary.sc.gov