How did you attract and address your audience?
How did you attract and address your audience?
Lareesa Warner
To begin, I will have to compare a professional magazine against
my magazine which has a similar target audience. I will have to see
what's similar and different in both magazines. NME has a very
similar targeted audience, therefore I need to use NME magazine to
help with creating my magazine.
Professional Magazine
My Magazine
Front cover
In terms of fonts, NME has a very clear block font for the
title, this allows everyone to be able to read it clearly and
understandable. I decided to go against this and make my masthead
took more creative which allows my masthead different and unique
from others which relates to the genre of the magazine. NMEs sell
lines are also very blocked and I decided to make my sell lines
also
like this so the readers can understand them clearly and know
what included in the magazine. The colours used in both magazines
are similar because I wanted to use binary opposite colours with
would allow them to work well together and stand out. I found out
from my initial research that red, yellow, blue with black and
white does this very well and NME also uses these colours for the
same reason. All these features and things appeal to my target
audience due to the similarities with NMEs target audience. NME is
a very successful music magazine and is a big part of alternative
music, therefore I know the audience will find these elements
appealing, whether this is due to their personal taste or due to
reputation and popularity of NME magazine. People aged 18-25 in
particular are very much affected by others opinions, and are
likely to stray away from what they know is socially accepted, so
keeping my products in line with popular magazines like NME is
undoubtedly going to appeal to my targeted audience.
In terms of images, indie/alternative bands and artists are
stereotypically know for their moody attitudes. I wanted to keep my
images in line with this as it is a well recognised trait of the
genre, as this is important for the targeted audience therefore
they can recognise which type of magazine it is. I decided to
change some of the traditional conventions of a bands photo, to
make mine more unique which will appeal to my targeted audience as
they are indie and they always want to stand out from everyone
else. Usually in a band there are more males than females as they
are usually classed as more dominate, therefore I decided to
reverse this and add more females than males, so the females feel
as important as the males. Also I decided to mix the race of the
band therefore this would allow my magazine to gain a larger
audience as no races feel discriminated against my magazine.
Contents Page
Whilst doing my initial research of existing music magazine, I
found out that NME is one of my favourite contents page layouts,
because it is different from a lot of the content pages in other
music magazines. I liked how the main article image is in the
centre of the page and it is the largest image, this allows the
readers to know which article is going to be the main one. This is
a unique feature of the contents page
and because indies are individuals allows them to relate to this
because it is different. I also like how there is a subscription
box that allows the month reads to subscribe to the magazine and
get more for their money. I arranged my magazine in a similar way,
however my magazine is still unique even though I benefitted from
NME by creating my contents page similar to the NMEs contents page.
I also added some of my own features that I found out from my
research. I added a competition which allows my readers to win
something which could also persuade more buyers. I also added a
Facebook, Twitter and website link which allows the readers to keep
up with the magazine online. Finally I added a celebrities opinion
of my magazine because if readers see that the a well known celeb
reads my magazine then they may want to read my magazine.
Double page spread
I found out from my initial research that is useful to have a
montage of images rather than having one image, to allow the images
to tell a story without using the article. I decided to choose my
models who are around 17 years old ask this is who I want the main
target audience to be because I want my readers to be able to
relate to my models. A lot of music magazines double page spread an
image dominates one full page, however I didnt want to do this
because I feel like putting the images at the top of the page
creates a better layout as your eye automatically reads from top to
bottom, therefore the readers will see the images before the text.
Also I included two separate minor articles on either side of the
main article to make the double page spread look more professional
as then this splits up the double page spread and makes it look
like NMEs magazines double page spread.
Changes made from my rough cut
Ruff cut
Final
After getting feedback from my peers I found out that I didnt
have a lot changes to make to my front cover. I had to move the
date and price because it covered the male models face and this
didnt look professional. I also had to move the sell like from one
side of the cover to the other side, and also change the colour
because this wasnt very visible as it could be. I changed the
colour to red because then this is more visible to the background
colours. Also I had to move the main sell line boys like girls and
the other sell line up to make them more visible. I also I moved
the bottom all stars sell line up to make this more visible. I made
these changes to make my magazine look more professional.
Ruff cut
Final
Again I didnt have many changes to make to my contents page. I
had to change the size of the subscription box to make it look more
full. I also had to make the twitter and Facebook logos smaller and
add a website in because this would allow readers to keep in touch
with the magazine. I then had to move the more from list up to
fit
more onto my contents page to make it look more full because if
the contents look full then the readers will think that the whole
magazine is full with information. I added a celebs opinion of my
magazine because if the readers see that a celeb likes my magazine
then they may buy it because they may think theyll like it too. I
also added a competition to persuade more people to buy it because
they think theyll get something back from their money. My final
major changes was to change the page numbers and add a page number
at the bottom because it only looked like there was 8 pages, which
wasnt a good look for my magazine but now it looks more
professional.
Ruff cut
Final
I had a more changes to make to the double page spread than the
other pages of my magazine. The main thing I had to fill the gap at
the end of my article. I fill this in by adding a direct quote from
the article, this makes it look more professional. I also had to
move all the text down it wasnt as visible as it could have been. I
also had to add a title onto this page to make it look more
professional and also make the readers know who the band is if they
dont recognise them in the photos. Finally I had to add the page
numbers on to the bottom of the pages to make the double page
spread look more professional and so the readers can navigate
through the magazine easily.
Final audience feedback
I then posted my magazine onto Facebook and Twitter and got some
feedback, it was food to find out that the majority of the feed
back was positive and very little I need to work on.
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