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Presented by Sugiharto, SH. MM
GBS class 2011 on Legal Aspects of Business
and TAX discussing ABOUT copyrights , patent,
brand, human capital etc. PowerPoint created by ugik013
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
All are INTANGIBLE PRODUCTS
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
STRUCTURAL CAPITAL
HUMAN CAPITAL
INTELLECTUAL
CAPITAL
Leif Edvinson & Michael S Malone (1997)
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
CAPITAL
HUMAN
Competence
Individual
Human
Centered
Assets
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
Human
Centered
Assets
The Collective Expertise
Creative Problem Solving
Leadership Managerial Skill
The Entrepreneurial Skills
Melekat pada Karyawan
anggota Organisasi
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
Intellectual
Property
assets
Infrastructure
assets
Market
Assets
Customer
Capital
INTERNAL
STRUCTURE
EXTERNAL
STRUCTURE CAPITAL
STRUCTURAL
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
Managerial Philosophy
Corporate Culture
Management Business Process
Financial Relations
Methodologies IT system
Infrastructure
assets
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
INTELLECTUAL PROPERTY ASSETS
Patents
Trademarks
Copyrights
Design Rights
Commercial / IT
Registered Design
Others
By Peter Grooves
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
Intellectual Property Rights
Hak Kekayaan Intelektual
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
The Basic
Kekayaan Properti
Kekayaan intelektual
Kekayaan Kebendaan Berwujud yang
diperoleh melalui suatu Pengorbanan dan
dilakukan untuk meningkatkan nilai
ekonomi, keadilan, kebudayaan dan sosial
Kekayaan Kebendaan Tidak Berwujud yang
Diperoleh dari Kegiatan Daya Cipta, Pikir
dalam bentuk Ekspresi, Ciptaan, Penemuan
di Bidang Teknologi dan Jasa
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
Development needs valuable HR
Increasing GDP and GNP
Every Contract’s Designer must
be comprehend and aware of
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
Adalah serangkaian hak dan kepentingan yang sah yang
terkait dengan ‘product’ yang dapat dilaksanakan
that area of law which concerns legal rights associated
with creative effort or commercial reputation and goodwill (use on their goods and service)
Literary and artistic works
Films
Computer programs
Inventions
Designs and marks
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
Exclusive Rights gives to the
creator and inventor
Comes from their creativeness
and intellectuality
Contains High economic value
For Specific Period of time
Authorized to Commercialize
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
INDUSTRIAL COPYRIGHTS
COPYRIGHTS
LICENCE and AGREEMENT
PROPERTY
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
MORAL RIGHTS
ECONOMY RIGHTS
Note # pelajari lebih jauh tentang hak moral dan
hak ekonomi di literatur/pustaka anda atau cek
pada UU No. 19 Tahun 2002 tentang Hak Cipta
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
HAK CIPTA dianggap sebagai Benda
Bergerak
Dapat dialihkan kepada pihak lain
Pengalihan harus menggunakan akta
tertulis, baik akta notaris maupun
dibawah tangan
HAK CIPTA tidak dapat disita
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
Pembatasan dan Masa berlaku suatu
ciptaan yang diberikan oleh undang-
undang diberikan selama hidup si
pencipta ditambah 50 tahun setelah
meninggal dunia.
(pasal 29 s/d pasal 32 UU no.19 Tahun 2002)
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
Registered
Go Public
# Pendaftaran Ciptaan sebagai alat bukti PP.No.M01-
HC.03.01 tahun 1987, pengajuan ke Menteri Kehakiman
melalui Direktur paten dan hak cipta
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
Ciptaan Diluar Ilmu
pengetahuan, seni, dan sastra
Ciptaan yang tidak orisinil
Ciptaan yang tidak bisa
diwujudkan nyata
Ciptaan yang sudah menjadi
milik umum
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
Tindakan Meniru dengan
Komposisi atau Kutipan Pendek
dari Tulisan atau
Ide-ide atau Bahasa-bahasa
yang sama dengan
Menjadikannya sebagai Hasil
Pemikiran Sendiri
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
Memperbanyak tau Meniru secara
langsung Keseluruhan dari Suatu
Hasil Karya tanpa Melakukan
Perbedaan Mutu dan Nilai
Sebenarnya atas Hasil Karya
Tersebut
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
MEMPERBANYAK atau MENIRU
secara sebagian dari suatu
Ciptaan sehingga memiliki
kemiripan pada beberapa bagian
yang menyangkut TAMPILAN
BENTUK dan MATERI SUATU
HASIL KARYA.
© Created by SUGIHARTO, SH.MM 2011 Legal Aspects of Business
THANK YOU
For LISTENING
IT Literacy DAY ONE
Presented by
Sugiharto, SH. MM
Re-programmed
Presentation created by
ugik013 Presentation Pro
Images provided by
Corbis
Personal collections
Fotosearch.com
Closing theme performed by
OST mgs3
E-mail: [email protected]
STIE GICI Business School
© 2010
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