ABC’s & 123’s

SOCIAL MEDIA & YOUR PROFESSIONAL BRAND

GTCC Presentation 2/15/12 – LinkedIn Best Practices Slides

135+ Million Members

in 200+ Countries

A NEW MEMBER JOINS LINKEDIN EVERY SECOND.

Over 2 MILLION COMPANY PROFILES ON LINKEDIN.

Social Networking

Site for Business

Professionals.

#1

Higher Quality of Membership and Interaction than any other Social Network.

=

1. Complete Your Personal Profile 2. Grow Your Personal Network

First3. Join Industry/Professional

Groups 4. ASK and ANSWER QUESTIONS5. Seek Introductions6. Gather Recommendations

Top Priorities

LinkedIn Answers

LinkedIn Answers

I posted the following question on LinkedIn:

What is your ONE word (of wisdom, counsel, encouragement) to those who find themselves in career transition?

69+ Responses Later …

“People buy from, do business with, HIRE

People they …”

Liketrust

have a connection/bond with

Keep in mind the following when making your first impression on

LinkedIn …

Keep your sleeves on … No full body shots … Show your entire face …

No Avatars

No Sunglasses

Always Smile!

Please NO

I help X do Y so that Z.

I help X do Y so that Z.

I help individuals and small businesses to connect with others through digital media so that they can find their passion, grow

their business and reach their goals.

I help X do Y so that Z.

I help X do Y so that Z.

HOW DOES

WORK

– 1st Degree – personal, immediate network.

– 2nd Degree – connected to at least one member of your 1st degree to introduce you.

– 3rd Degree – connected to at least one member of your 2nd degree connection.

1. Professional Profile Photo2. Profile Summary with Specialties3. Obtain at least 3 Recommendations4. Education History 5. Current Employment Position 6. 2 Past Employment Positions

100% Profile

Today’s Roadmap

Introduction Mile #1 Relationships will ALWAYS matter most Mile #2 Google Rules Mile #3 Social Media Platform Overview Mile #4 LinkedIn Overview (Why, What, & How)

Mile #5 LinkedIn Personal Profile Wrap Up

Who are YOU?

Building YOUR LinkedIn Network• Upload Contacts from your email program

• Connect with classmates, instructors

• Join Industry, Regional and Local Groups.

• Participate in LinkedIn Answers.

LinkedIn Labs

www.slideshare.net/mitchmiles

Howard SchultzStarbucks Founder and Chairman

JUST JUMP IN

Remember: Relationships Matter Social Media is only one mile in your professional brand marathon.

For Additional Social Media Coaching, please visit Mitch Miles and the

26.2 Group at the following

mitchmiles - Twitterwww.gothe262.com - Web

LinkedIn.com/in/mitchmiles - LinkedInmitch@gothe262.com - Web

Thank You!