GTCC– LinkedIn Best Practices

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Presentation from GTCC Social Media and your Professional Brand - February 15 2012

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  • ABCs & 123s SOCIAL MEDIA & YOUR PROFESSIONAL BRANDGTCC Presentation 2/15/12 LinkedIn Best Practices Slides

  • 135+ Million Members in 200+ Countries

  • A NEW MEMBER JOINS LINKEDIN EVERY SECOND.

  • Over 2 MILLION COMPANY PROFILES ON LINKEDIN.

  • Social Networking Site for Business Professionals.

    #1

  • Higher Quality of Membership and Interaction than any other Social Network. =

  • Complete Your Personal Profile Grow Your Personal Network FirstJoin Industry/Professional Groups ASK and ANSWER QUESTIONSSeek IntroductionsGather Recommendations

    Top Priorities

  • LinkedIn Answers

  • LinkedIn Answers

  • I posted the following question on LinkedIn: What is your ONE word (of wisdom, counsel, encouragement) to those who find themselves in career transition?

    69+ Responses Later

  • People buy from, do business with, HIRE People they Liketrust have a connection/bond with

  • Keep in mind the following when making your first impression on LinkedIn

  • Keep your sleeves on No full body shots Show your entire face

  • No Avatars No Sunglasses Always Smile!

  • Please NO

  • I help X do Y so that Z.

  • I help X do Y so that Z.

  • I help individuals and small businesses to connect with others through digital media so that they can find their passion, grow their business and reach their goals.

  • I help X do Y so that Z.

  • HOW DOES

    WORK

  • 1st Degree personal, immediate network. 2nd Degree connected to at least one member of your 1st degree to introduce you. 3rd Degree connected to at least one member of your 2nd degree connection.

  • Professional Profile PhotoProfile Summary with SpecialtiesObtain at least 3 RecommendationsEducation History Current Employment Position 2 Past Employment Positions

    100% Profile

  • Todays Roadmap

    Introduction Mile #1 Relationships will ALWAYS matter mostMile #2 Google RulesMile #3 Social Media Platform OverviewMile #4 LinkedIn Overview (Why, What, & How)Mile #5 LinkedIn Personal ProfileWrap Up

  • Who are YOU?

  • Building YOUR LinkedIn NetworkUpload Contacts from your email program

    Connect with classmates, instructors

    Join Industry, Regional and Local Groups.

    Participate in LinkedIn Answers.

  • LinkedIn Labs

  • www.slideshare.net/mitchmiles

  • Howard SchultzStarbucks Founder and Chairman

  • JUST JUMP IN

  • Remember: Relationships Matter Social Media is only one mile in your professional brand marathon.

  • For Additional Social Media Coaching, please visit Mitch Miles and the 26.2 Group at the following mitchmiles - Twitter www.gothe262.com - Web LinkedIn.com/in/mitchmiles - LinkedIn mitch@gothe262.com - Web Thank You!

  • *GTCCJamestown, NC February 15th 2012

    *50% of members are from outside the US

    http://learn.linkedin.com/groups/ - user guides check them out *50% of members are from outside the US

    http://learn.linkedin.com/groups/ - user guides check them out ***50% of members are from outside the US1 new user added every second *50% of members are from outside the US1 new user added every second *50% of members are from outside the US

    http://learn.linkedin.com/groups/ - user guides check them out **

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