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More web page visitors, followers, readers, commenters, enthusiasts, … which eventually turn into paying customers.
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“Growth hacker is a hybrid between a marketer and coder”, andrewchen.co
“Growth hacker is just a new name for a business owner who is trying to survive and uses information technology and various motivation techniques”, me
1. Great product / service + great business model
2. Social media marketing
3. Acquisition of users
4. Activation of users
5. Retention of users
6. Generate Revenue
Expe
rim
enti
ng w
ith
mar
keti
ng a
nd
prod
uct Users come to your web site
from various channels
Users enjoy and perform some action of your web site (e.g. register, download,...
Users return for moreUsers recommend your product/service to others
ReferringSources: Growth hacking: How startupsgrow from 0 to millions of users, Mattan Griffel
Growth hacker figures out how to move to the next step
Reinvsting
Sources: Growth hacking: How startupsgrow from 0 to millions of users, Mattan Griffel
Growth hacking analytics (KPIs)
Conversion rates
Acquisition of users
Activation of users
Retention of users
Generate revenue
Number of visits, length of stay
Number of actions: registrations, downloads, sign-upsNumber returns, email clicks, replies
Number of purchases
1%
3%
5-30%
70-100%
ReferringNumber referrals, shares,...
Data analytics
Sources: https://www.entrepreneur.com/article/277157http://www.businessinsider.com/ten-top-product-pricing-models-for-startups-2010-12#product-or-service-is-free-revenue-from-ads-and-critical-mass-1
http://www.businessinsider.com/ten-top-product-pricing-models-for-startups-2010-12#product-or-service-is-free-revenue-from-ads-and-critical-mass-1
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Sources: https://www.entrepreneur.com/article/277157
1.
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1. Great product / service + great business model
2. Social media marketing
3. Acquisition of users
4. Activation of users
5. Retention of users
6. Generate Revenue
1. Visit: www.engaging-project.eu or FB: https://www.facebook.com/EnGagingProject or Twitter https://twitter.com/engagingproject
2. Subscribe to the newsletter on the project web page (now we have your contact and we’ll spam you. Just kidding.)
3. Occasionally receive project newsletters (pretty boring, right?)4. Wait for the invitation for self-assessment test (a little better, right?)5. Wait for the online course about Gamification and Growth hacking (awesome,
right?)6. Become gamifier and growth-hacker (mind blowing, right?)
yes? no
E-mail: [email protected]
Web: www.bicero.com
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Slideshare: http://www.slideshare.net/tomirozman
Researchgate: https://www.researchgate.net/profile/Tomislav_Rozman
Google+: https://plus.google.com/u/0/105445660420799290456
