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The Growth Hacking March 2016
Daniel Jarjoura @Djarjoura
The Growth Hacking February 2016
Daniel Jarjoura @Djarjoura
DON’T WAIT THE END TO ASK QUESTIONS!
Ladies and gentlemen, this is your captain speaking
ABOUT ME
2012 - 2015STARTUPS / INVESTMENTS
2006 - 2012BUSINESS DEVELOPMENTPRODUCT MANAGEMENT
2000 - 2006COMPUTER SCIENCEELECTRONICS
2015 - NOWEDUCATION
ABOUT ME
2012 - 2015STARTUPS / INVESTMENTS
2006 - 2012BUSINESS DEVELOPMENTPRODUCT MANAGEMENT
2000 - 2006COMPUTER SCIENCEELECTRONICS
2015 - NOWEDUCATION
CHECK IT OUT NOW!!www.studiio.co
GROWTH HACKING
GROWTH HACKING
GROWTH HACKING
THAT’S THE BEST IMAGE I FOUND TO ILLUSTRATE GROWTH HACKING…
“ Growth Hacker is the new VP Marketing “
Andrew Chen Head of Growth - Uber
THE FAMOUS AIRBNB GROWTH HACK
BEFORE LISTING YOUR COUCH ON AIRBNB, THERE WAS CRAIGSLIST
LESSONS LEARNED
1/ BUILD A GREAT PRODUCT
2/ USE INEXPENSIVE ENGINEERING TECHNIQUES
3/ FOCUS ON GROWING USER/CUSTOMER BASE
4/ PUT YOURSELF IN YOUR USER’S SHOES
5/ MEASURE AND LEARN
1/ BUILD A GREAT PRODUCT
“ BECAUSE WE DON’T BELIEVE IN TECHNOLOGICAL CHANGE (WE ONLY SAY WE
DO), WE ACCEPT BAD COMPUTER PRODUCTS WITH
A SHRUG; WE WORK AROUND THEM, MAKE THE BEST OF THEM AND BARELY
EVEN NOTICE THEIR DEFECTS — INSTEAD OF DEMANDING
THAT THEY BE FIXED AND CHANGED ”
DAVID GELERNTER PROFESSOR OF COMPUTER SCIENCE AT YALE UNIVERSITY
PROPHESIED THE RISE OF THE WORLD WIDE WEB
BEFORE, COMPUTING PRODUCTS LOOKED LIKE THAT
AND THEN…
WHAT MAKES A GREAT PRODUCT?
DELIVERS ON A SINGULAR VALUE IN A WORLD-CLASSY WAY
SIMPLE, INTUITIVE AND ANTICIPATE NEEDS
EXCEEDS EXPECTATIONS
EMOTIONALLY RESONATES
CHANGE THE USER’S LIFE TO THE BETTER
2/ USE INEXPENSIVE ENGINEERING TECHNIQUES
THE HOTMAIL STORY
THEY RAISED 300K$ AND BOUGHT A LOT
OF ADVERTISING
WITH NO RESULTS
“P.S. : I LOVE YOU. GET YOUR FREE EMAIL AT HOTMAIL”
WHEN THEY SOLD TO MICROSOFT 1.5 YEARS AFTER LAUNCH, HOTMAIL HAD 12 MILLION USERS
3/ FOCUS ON GROWING USER/CUSTOMER BASE
“ A GROWTH HACKER IS A
PERSON WHOSE TRUE NORTH IS
GROWTH ” SEAN ELLIS
GrowthHackers.com
OVER 500K DAILY ACTIVE USERS IN JUST 1 YEAR!!!
WHEN SPOTIFY STARTED, THEY TOOK ADVANTAGE OF FACEBOOK’S POST ON YOUR BEHALF FEATURE
4/ PUT YOURSELF IN YOUR USER’S SHOES
THERE’S ALWAYS AN EMPTY CHAIR AT AMAZON’S MEETINGS:
THE CUSTOMER’S
IN 2010, STANFORD GRAD KEVIN SYSTROM
LAUNCHED A LOCATION-BASED
APP CALLED BURBN
“ IN MANY WAYS, BURBN WAS GETTING A BUNCH OF PRESS,
BUT IT WASN’T TAKING OFF THE WAY WE
THOUGHT IT WOULD. WE FOUND PEOPLE
LOVED POSTING PICTURES, AND THAT
PHOTOS WERE THE THING THAT STUCK ”
KEVIN SYSTROM
5/ MEASURE AND LEARN
ETSY’S A/B TESTING PRACTICES
THE TEST
THE RESULTS
NOW IT’S YOUR TURN!
