Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of October 2009[update], LinkedIn had more than 50 million registered users. How can you use it to find a job, hire good associates, discover strong vendors, or as a sales tool? Because we believe social media is such an effective marketing tool for you and your business with its cost, reach, and return on investment (ROI). • Cost—compared to traditional marketing, social media is relatively inexpensive and can be created and deployed quickly and efficiently. • Reach—social media has the ability to directly reach target audiences and demographics down to their specific current interests and past experience. • Return on Investment (ROI)—Using the rich analytics available in social media tools, you can create, distribute, and track web, video, e-mail, and other social media marketing tools immediately.
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2. LinkedIn 3. How many have a LinkedIn profile? 4. Before we begin . . . I am a firm believer in principlesout of the chute, you should know there is no silver bullet to networking 5. Create your Your LinkedIn profile is discover- personalable through search engines and on brand LinkedIn. Showcase your skills and talents so the right opportunities and people find you. 6. Network and With more than 37 million (re)connect members, LinkedIn is the worlds largest professional network. Use the knowledge, experience, and connections of your network. 7. Share your LinkedIn is a good place to share wisdom and and exchange business information expertiseonline. Ask a question and get fastanswers from your network andexperts worldwide. Also, build your professionalcredibility by showcasing yourknowledge, expertise, and interestsby answering questions. 8. Connect withHaving a LinkedIn presence means opportunities allows those looking for someone with your experience, knowledge and skills will find you.Conversely, when youre looking for that special (and sometimes hard- to-find) talent, LinkedIn can help you locate it. 9. The basics 10. Create a List your current and past profilepositions & education. Add a profile photo. Add a summary paragraph. 11. Create your Use webmail import to see real-world all thepeople you know who are network. already on LinkedIn. Upload a contacts file fromOutlook, Palm, ACT!, or MacAddress. View our list of your colleaguesand classmates that are alreadyon LinkedIn. 12. Leverage Look up someones profile; see the power of who you know in common to get LinkedIn!off to a fast start! Search for Service Providersand select based on trustedrecommendations from peoplein your network. 13. Greathttp://learn.linkedin.com/ resource to find answers on LinkedIn: 14. Site Features 15. Homepage View your latest messagesand get network updates fromcolleagues and connections Read the latest news about yourcompany, competitors, andindustry and discuss it withcolleagues Browse the latest jobs, questions,and answers that match yourinterests 16. Profile The first impression is the most important impression. 17. Search Search by name and otherdistinguishing characteristics toquickly locate the person you arelooking for. Use the advanced search to targetspecific skill sets or find subject-matter experts. Conduct reference searches onpotential job candidates and businesspartners. Quickly search your inbox forimportant messages and information. Find the right jobs, knowledge, orgroups to make you more productive. 18. Applications LinkedIn has new applicationsthat enable you to collaborate onprojects, glean key insights, andpresent your work to the worldslargest professional network. 19. Jobs Helps you find or fill that next jobusing the power of your network. Job seekers can utilize inside connections at potential employers to help land their next job. Hiring managers can tap into anetwork of millions of profession-als to find the ideal candidatewith the specific skill set andexperience needed. 20. Groups Find and join communities ofprofessionals based on common interest,experience, affiliation, and goals. Stay in touch with organizations, schools,and companies that you are and werea part of, network with professionalswith similar interests and goals, andcollaborate in a professional communityonline. Allows group organizations to extendtheir brands reach and strengthen thebrand with existing users by providingadditional value through LinkedInsfeatures. 21. Answers Share business knowledge Ask your question and get answers from your network and other experts worldwide Showcase your knowledge, expertise, and interests by answering questions Stay up on the latest in your industry and functional area 22. Service A directory containing service providers Providers that have been recommended by your network. Use the directory to quickly discover, research, and reference check service providers. 23. Company A powerful research tool that helps you Pages find and explore potential companies to work for or do business with. 24. Inbox The control panel for all of your LinkedIn user interactions.Whether youre accepting an invitation to connect from an old colleague, requesting an introduction to a potential investor, or reviewing a forwarded profile of someone you may hire, all of these interactions pass through your inbox. 25. Mobile Get access to your connections, profiles, Applications and more when you need them. http://m.linkedin.com 26. PrivacyTo access these controls, click on the Settings Account & Settings link available on thetop right of every page. 27. PrivacyTo access these controls, click on the Settings Account & Settings link available on thetop right of every page. 28. Events 29. Tips and Tricks 30. Increase your organic SEO with LinkedIn 31. 5 Tipshttp://www.emarketingandcommerce.com/ for Usingstory/5-tips-using-linkedin-business-tool LinkedIn as a Business Tool 32. p 801 295 9820f 801 951 5815www.uid-studio.net 1065 South 500 West Bountiful, Utah 84010