1

Grow Fall Newsletter

  • Upload
    csjgrow

  • View
    325

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Grow Fall Newsletter

Accelerate your route to victory––let us noodle a strategy or two for you.what are you thinking

You won't see a brand's DNA displayed in a store window or printed across a shopping bag. But if you take a deeper look, the most successful brands, companies and services are built from thoughtful and achievable strategies.

what we want to share

marcy karpowitzsenior account director“kate spade is a brand with an “kate spade is a brand with an unwavering vision that is consis-tently delivered regardless of the product offerings -- apparel, statio-nery, housewares -- the core of their brand always comes through in a tasteful, clear and defined way that communicate their brand before i even see the logo” gabrey means

co-founder“When on the client side, we identified a customer need and overlayed this with an

unexpected solve and created BuyBuy A Gift, Get a Lift––a press-

worthy holiday campaign."

cassie hughesco-founder, strategy director

“Safeway has tapped into consumers “Safeway has tapped into consumers desires for locally grown produce and organics with prices people can live with. While they are the big player in the space, they have managed to feel

local and authentic––so smart!"

tami andersonaccount director““Polo Ralph Lauren combines brand discipline with innovation by never wavering from their core luxury lifestyle message while being first to incorporate new technologies to further engage their target.”

danny krausmarketing communications director“Toms Shoes is as known as much for its cool footwear as it is for its for its cool footwear as it is for its philanthropic vision––shop and give. Being religiously faithful to their strategy of giving back has put the brand into the headlines and

onto the feet of millions.”

jen clinesaccount manager“While many airlines have stripped down their “While many airlines have stripped down their services in recent years making most carriers equally lackluster, Virgin America has created their own market segment by focusing on great service, entertainment, relaxation and style.”

Grow developed a strategic plan to support method sales in Target stores during the critical holiday season.

— Beth Long Senior Brand Manager

Grow brought a refreshingly new strategic point of view to a

challenging project and created a vision for where we could go

in the future.

— Brian Dennehy Vice President, Marketing Small Business Division, Intuit

Grow is the kind of agency you dream about—they make you better by pushing your thinking, bringing you new and unexpected marketing approaches and delivering great execution.

Strategy Schmategy. Ready. Shoot. Aim. If this sounds like an all-too-familiar approach to how brands are executing their strategic vision, we hear you. Having come from the client side ourselves, we remember trying to block out time in our chaotic schedules to take a big step back and think strategically about our businesses, from how to nail our next holiday program to where our brand as a whole was headed in to nail our next holiday program to where our brand as a whole was headed in the future. We also remember expensive consultants brought in to spend some “quality” time over many months to work through the world of strategic possi-bilities and other navel-gazing exercises. The holidays came and went and funny, the consultants couldn’t move the possibilities into actionable programs. But we had a smart looking four-inch thick binder to add to our shelves to show that we gave it the good ol’ college try.

It’s time for a strategy upgrade. At Grow, our clients have found a group of seasoned marketers who not only thrive on building insightful strategies, but can actually move those strategies into actionable programs. We’ve created strategies for new product launches, long-term brand positioning, core value propositions, annual marketing and publicity plans and anything else that keeps our clients up at night.

Why hire your father’s stodgy consulting firm when Grow can provide refreshing, real-world solutions to your strategic planning needs (and not put you to sleep in real-world solutions to your strategic planning needs (and not put you to sleep in the process)?

What makes our strategic work different… • It is a mad fast world––strategic deliverables are turned around in weeks, not months from our smart, nimble (very charming) team.

• Strategy work is just the tip of the iceberg––the rubber meets the road when your team needs to bring those strategies to life through actionable programs––we say bring on the road! Sorry, no dust-collecting binders to put on your shelf from us.

• We love challenges big and small––we are equal opportunity strategists––from start-ups to the Fortune 100.

• This work shouldn’t break the bank. We are an efficient team that knows from having been in your shoes, that you shouldn’t forgo your holiday marketing budget to pay for your holiday marketing strategies.

what we are thinking

Follow us Check out our blog Forward this to a friend

”Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

–– Sun Tzu“fall2009