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Wildcraft India Private Limited
Bangalore, Karnataka
Krishna Gupta
Department of Fashion & Lifestyle Accessories
2009-2013
NATIONAL INSTITUTE OF FASHION TECHNOLOGY
1
Krishna Gupta
Sponsoring Company- Wildcraft India Private Limited, Bangalore
Industry mentor- Mr. Rahul Pandey (Designer & Product manager)
Project guide- Mr. M. Aravendan (Associate Professor)
Center Coordinator- Mr. P. Senthilnathan (Assistant Professor)
Fashion & Lifestyle Accessories
National Institute of Fashion Technology (NIFT), Chennai
2009-2013
2
PROJECT COMPLETION CERTIFICATE This is to certify that Krishna Gupta is a bonafied student (2009-2013 batch) of Fashion & Lifestyle Accessories
department of National Institute of Fashion Technology, Chennai and that she has completed the final Degree
project successfully.
THE EVALUATION JURY
Name & Designation Signature
Faculty Mentor
Dept. of Fashion & Lifestyle Accessories
National Institute of Fashion Technology
Chennai
Centre Coordinator
Dept. of Fashion & Lifestyle Accessories
National Institute of Fashion Technology
Chennai
3
CERTIFICATE
4
CONTENTS
• Acknowledgement………………………………………………………………...........6
• Background of the programme……………………………………………..................7-8
• Fashion & Lifestyle Accessories…………………………………………………....…9
• The Graduation Project……………………………………………………………….10-11
• Wildcraft India Private Limited…………………………………………………….…12
• Location & Showrooms……………………………………………………………….13
• Departments…………………………………………………………………….……..14
• Product range………………………………………………………………….……...15
• Work flow………………………………………………………………………......…16
• Services…………………………………………………………………………….....17-19
Forecast - Collection 1- Women’s Collection…………………...….20-47
• & - Collection 2- Men’s Collection………………………......48-69
Market Research - Collection 3- Duffel’s Collection………………………..70-99
• Conclusion………………………………………………………………….........….100
5
ACKNOWLEDGEMENT
I would first like to thank Mr. Gaurav Dublish, (Director & Head marketing) for giving
me the opportunity to carry out my Graduation Project in Wildcraft India Private Limited and for
being my mentor. I would also take the opportunity to thank Mr. Dinesh KS (Founder & Executive
Director), Mr. Siddharth Sood (Director & Head Finance) and Rahul Pandey (Design Head) and
the entire team for the invaluable help and support provided throughout the project. I would also
like to thank the entire work force at the company for being extremely polite and patient in helping
me learn the smallest technicalities involved in each operation.
Last but not the least, I would like to thank my esteemed faculty at NIFT, Chennai, Mr.
P. Senthilnathan (Assistant Professor & Center Coordinator) for giving me an opportunity to do my
Graduation Project at Wildcraft India Pvt. Ltd and my mentor Mr. M. Aravendan (Associate
Professor)
to have guided me alongside. Without their inputs the successful completion of this project wouldn't
have been possible. Apart from this, the learning input given by them during the previous semesters
has also been of immense use throughout the training process.
6
BACKGROUND OF THE PROGRAMME
The Department of Fashion & Lifestyle Accessories, NIFT Chennai offers Bachelor in Design
B. Des (Accessory Design), a four year full time degree programme which trains design
professionals for the Indian Fashion & Lifestyle Accessory industry to respond to global fashion
markets with quality design products in the areas of fashion jewellery, precious jewellery,
leather & luxury goods, footwear, tableware & gift-ware, Furniture & lighting accessories,
watches, precious goods and related visual merchandising.
This UG degree programme is one of its kind in the country. It has a well defined curriculum for
developing integrated expertise in design methodology, materials, production processes,
consumer behavior, market dynamics, trends, forecast interpretations, business practices and
project management in the field of Fashion & Lifestyle accessories. A strong industry
orientation is reflected in its credo ‘Design for Business’ with the most successful industry
education interface in student learning.
7
A close interaction with Indian fashion and accessory industry through various realistic
sponsored industry projects during their training couples with intensive industry internship
training, seminars with industry experts and visits to related trade shows exposes them to the
main stream commerce and constraints of the industry and gives them necessary maturity and
confidence to make constructive contribution in all design related needs of industries engaged
in the international and domestic markets.
8
FASHION & LIFESTYLE ACCESSORIES
Programme at Chennai has specialized focus on Footwear and Leather products. Tamil Nadu
being the largest producer of leather product caters to both international and domestic
markets. To create a benchmark at the global level, the industry strongly requires professional
design experts in the areas of footwear, leather products and related fashion accessories as well
as ancillary industries, manufacturing related hardware and other components. The Fashion &
Lifestyle Accessories Programme at Chennai is designed to address these issues.
9
THE GRADUATION PROJECT
In the final semester of the B. Des ( Accessory Design ) programme, the students are
required to carry out the Industrial design collection project of 18 weeks duration. Each
student is expected to work as a design professional with a specific industry. The students
work on the project brief given by the sponsoring client. This involves the application of
various academic inputs given in the Fashion & Lifestyle Accessories programme in the in
the preceding seven semesters.
This project includes research, understanding and communicating the clients profile
product, styling brand image, parameters of product range, materials, costs, techniques,
market and any other related issues that may have bearing on design directions. The project
extends from design to sampling to production of the products.
10
The project is evaluated by the jury consisting of the Department Faculty, Industrial
Mentor of sponsoring industry, Institutional Mentor, External Mentor Field Expert or
Practicing Designer from the related field and the Centre Coordinator of F & LA
department.
These Industrial design collection projects are showcased either in the form of a Fashion
Show or as Audio- Visual presentations and exhibitions. This is probably one of the most
successful platform on which Fashion Accessory design students and the Fashion Industry
join hands to demonstrate a symbolic interface between the real life industry situation &
professional education in India.
11
WILDCRAFT INDIA PRIVATE LIMITED
Established in 1992
1998
Converted into a private limited concern
2005
Wildcraft entered the garment arena.
2012
Wildcraft today has 16 exclusive stores in Bangalore.
50+ multi brand stores spread across Mumbai, Delhi, Hyderabad, Chennai, & many
other cities.
12
LOCATION & SHOWROOMS
Wildcraft India Private Limited,
#43 BSVN Complex,
Uttarahalli Main Road,
Subramanyapura Post,
Bangalore,
Karnataka – 560061
Wildcraft showrooms – 30 all over India (in 12 Cities)
Retail outlet – 22 (6 in Bangalore + 16 Others)
+
Franchisee – 8 (Bangalore)
13
Production & Design
• Design
• Sampling
• Inventory
• Spreading and Cutting
• Sewing
• Checking
• Packing
• Warehouse
Sales & Marketing
• Corporate
• Retail
• Channel
• Other Cities
Finance, IT & Logistics • Finance
• Logistics
• Administration
Services
• Adventure Planning
• Event Sponsoring
• Training Camps
DEPARTMENTS
14
PRODUCT RANGE
15
WORK FLOW
16
Monthly, they organize various activity
outings both for the employees as well as
outsiders.
On these adventure outings people varying
from kids to retired people learn the use of
different gear most of which are provided
by Wildcraft.
Wildcraft loyalists often come together for
small activities and allow other newbie to
join them and learn about adventure
sports.
Wildcraft also sponsor sporting events and
biking trips for accomplished
organizations.
17
25 year warranty
Wildcraft offers a 25 year warranty for its Signature Series products in line with rolling-
out state-of-the-art products and reinforcing international quality standards. The warranty
covers manufacturing defects only, and does not cover normal wear and tear, and rough
use.
5 year warranty
All other products carry a 5 year carry-in warranty against manufacturing defects only
(not against normal wear & tear and rough use).
18
WILDCRAFT BRAND IDEOLOGY- visionary theorizing
India's largest producer of outdoor gear brand & adventure equipment.
Mission to propagate Outdoor Activities and to provide access to world-class Outdoor
Gear & Equipment in India
WILDCRAFT wiki BRAND IDEOLOGY
Aimed at Campus Students, it is a multipurpose backpack equipped to be used in Schools,
Sports & Outdoors.
To reach out to the price/value sensitive market, lower price to consumers & enhanced
value proposition.
WILDCRAFT wiki- BRAND IDENTITY
Sources:
WILDCRAFT and wiki logo. wiki logo highlighted in campus gear.
Quality fabric & branded zippers.(WITH THE BRAND NAME)
Warranty that WILDCRAFT wiki provides. (5 years)
19
FORECAST ANALYSIS
Comparative Study with Competitive Study
20
COLOR
Black, Grey, Red, Navy Blue. In Wildcraft, Black fast moving
followed by Grey, Navy Blue.
SILHOUET
TES
Silhouettes designed based on Functionality. Spacious bags.
FUNCTION
ALITY
Water bottle pouch, Padded shoulder straps, Quality Zippers,
Spacious bags.
DETAILING
Contrast Piping or Zippers, Brand name & identity.
21
QUESTIONNAIRE 1. What type of bags do you prefer when you go to office or college?
i. Bag packs ii. Sling bag iii. Portfolio bag
2. What are the things which you carry to your work place?
3. Do you love travelling?
i. Yes ii. No
BUSINESS TRIP
4. How often do you travel related to businessss?
i. Every week ii. Every two week iii. Every month iv. Quarterly
5. What type of bag do you carry for business trip?
22
6. What are the stuff do you generally carry on your business trip?
PERSONAL TRIP
7. How often you go for personal trip?
i. Every month ii. Quarterly iii. Every six month iv. Annually
8. What type of bag do you carry for your personal outing?
9. What are the stuffs do you carry for your personal trip?
10. What are the other accessories which you carry along while travelling?
23
MARKET RESEARCH- ANALYSIS (men’s & women’s collection)
back pack 47%
sling bag 34%
portfolio 19%
what type of bag do you prefer for office or college?
2% 3%
8%
32% 55%
How often do you travel related to business?
every week every two week monthly quaterly not often
30%
9%
19%
14%
9%
16%
3%
What type of bag do you usually carry for business trip?
back pack tote duffle bag trolly bag
sling bag portfolio bag rucksack
11%
29%
38%
22%
How often do you go for vaccation or personal trips?
every month quarterly half yearly annually
24
26%
7%
18% 20%
10%
3% 16%
What type of bag do you carry for your personal outing?
back pack tote duffle bag trolly bag
sling bag portfolio bag rucksack
23%
14%
3%
17% 7%
23%
13%
What are the other small accessories you carry along while
travelling?
wallet waist pouch I pad case travel kit
camera kit toilet kit utility kit
25
ANALYZED PRODUCT BRANCH OUT
Urban Utility Identified Bags Selected For Proto Features in the bag
Office
Back pack Portfolio bag
Sling bag Tote
Back pack
Quick access front/sidepocket Side bottle mesh pocket
Laptop holder Organiser
Gym Tote
Back pack Duffle
Duffle Side pocket with mesh
Inside zip pocket for small stuffs
Shopping Tote
Hand Bag Hobo
Tote Bottle holder
Umbrella holder Inside zip pocket for small stuff
FEMALE COLLECTION
Occasional Identified Bags Selected For Proto Features in the bag
Holiday Rucksack
Travel duffle Trolly bag
Rucksack
Sleeping bag holder, Carry mat holder, Stick loop, 2 divisional
compartment, Bottle holder, Small access Pocket, Multifunctional loops,
Hydration Pouch, Air vent, Rain Cover, Well Padded back, specially
designed shoulder, comfortable carrying system
Business trip _ _ _
Socialising _ _ _
26
WOMEN’s BAG COLLECTION
27
WOMEN’s BAG COLLECTION
Client persona
Age group: 23-28 years
Occupation: service / business/ self employed
Hobbies: reading, travelling, photography etc.
Activities: shopping, adventure sports etc.
Expenditure: 25k / month
28
THEME
29
CLIENT
30
COLOR BOARD
31
PANTONE 7429 C
PANTONE 7474 C
PANTONE 7435 C
PANTONE 566 C
PANTONE 415 C
NEW EXPERIENCE Here are the few logo option
developed very specifically for ladies bags
To give a new experience to women while they carry a
wildcraft bag.
32
It’s the details that make THE DIFFERENCE
WILD JADE
33
RENDERING
34
SPEC SHEETS
35
Materials:
450D poly blue
450D poly pink
Blue dobby nylon
Grey dobby nylon
210 lining grey
Grey airmesh
Flat mesh grey
Foam 6mm,
12mm, 15mm
High density foam
3mm
Brand Label
Elastic 38 mm
Binding 20 mm
25 mm
LL buckle 25mm
Runner no. 3, 5
Thread nylon
Velcro 38 mm
Webbing 25mm
Zip no. 3, 5
PRODUCT PICTURE
36
COSTING 1
37
SPEC SHEETS
38
Materials:
nylon dobby Grey
Nylon dobby blue
450D poly Blue
450D poly Pink
210D lining grey
Grey airmesh
Flat mesh
Foam 3, 6 mm
Brand label
Runner no. 3, 5
Nylon thread
Binding 20,
25mm
Webbing 25,
38 mm
Zip no. 3, 5
Dog hook 25mm,
38mm
H buckle 38mm
Triangle buckle
25mm, 38,
PRODUCT PICTURE
39
COSTING 2
40
SPEC SHEETS
41
Materials:
450D poly Maroon
450D poly Grey
450D poly Blue
450D poly Pink
600D poly black
210D lining grey
Brand label
Runner no. 3, 5
Nylon thread
Binding 20, 25mm
Webbing 38 mm
Zip no. 3, 5
PRODUCT PICTURE
42
COSTING 3
43
SPEC SHEETS
44
Materials:
dobby nylon blue
dobby nylon grey
190D rain fabric
600D poly black
210D lining grey
Grey airmesh
Flat mesh
Foam 8, 12, 15 mm
HDPE board
Brand label
Runner no. 3, 5
Nylon thread
Binding 20, 25mm
Webbing 20, 25,
38 mm
Zip no. 3, 5, 8
LL buckle 20mm,
25mm
Buckle chord lock
Buckle piping clip
H buckle 25mm
SR buckle 20mm
25mm, 38,
Velcro 25, 50 mm
Aluminum stay
Elastic chord
Elastic 25 mm
The shoulder and the waist belt is constructed differently keep the female torso And waist line into consideration . The curve in shoulder pad is more in this rucksack
PRODUCT PICTURE
45
COSTING 4
46
COSTING 4
47
FORECAST ANALYSIS
Comparative Study with Competitive Study
48
COLOR
Funky bright colors. (Green, blue, Blue, Red with Neutral colors)
SILHOUET
TES
Unique, different interesting silhouettes
BRAND
IDENTITY
Brand name & Logo- Bright & Bold, Quality.
DETAILING
Lacing, Contrast Zippers.
49
MALE COLLECTION
Urban Utility Identified Bags Selected For Proto Features in the bag
Office _ _ _
Office trip Backpack overnighter Portfolio bag Duffle
Backpack overnighter
Quick access front/sidepocket Side Bottle mesh pocket Laptop holder Organiser Check
point friendly 3 compartments
Gym _ _ _
Occasional Identified Bags Selected For Proto Features in the bag
Holiday Rucksack Travel
duffle Trolly Bag Rucksack
Sleeping bag holder, Carry mat holder, Stick loop, 2 divisional compartment,
Bottle holder, Small access Pocket, Multifunctional loops, Hydration Pouch, Air vent, Rain Cover, Well Padded back,
specially designed shoulder, comfortable carrying system
Business Trip Duffle
Backpack Portfolio bag Trolly bag
Duffle
front quick acces pocket Side pocket for shoes/ kit Single
compartment Front zip pocket for small stuff
50
MEN’s BAG COLLECTION
51
MEN’S BAG COLLECTION
Client persona
Age group: 25-30 years
Occupation: serviceman/ businessman/ self employed
Hobbies: listening to music, reading etc.
Activities: business trip, family holidays, adventure sports etc.
Expenditure: 20- 25k/ month
52
THEME
53
CLIENT
54
COLOR BOARD
55
PANTONE 426C
PANTONE 4975C
PANTONE 4975 C
PANTONE 423 C
PANTONE 7459 C
PANTONE 426 C
PANTONE 186 C
PANTONE 273 C
RENDERING
56
SPEC SHEETS
57
Materials: nylon dobby black
Nylon dobby blue
450D poly Blue
450D poly Pink
210D lining grey
Grey airmesh
Flat mesh
Foam 6, 15 mm
Brand label
Runner no. 3, 5
Nylon thread
Binding 20 25mm
Webbing 20 25mm
Zip no. 3, 5
Elastic 25mm
LL buckle 25mm
Triangle buckle
25mm, 38mm
SR buckle 20mm
PRODUCT PICTURE
58
COSTING 1
59
SPEC SHEETS
60
Materials:
nylon dobby Grey
Nylon dobby blue
450D poly Blue
450D poly Pink
210D lining grey
Grey airmesh
Flat mesh
Foam 3, 6 mm
Brand label
Runner no. 3, 5
Nylon thread
Binding 20, 25mm
Webbing 25,
38 mm
Zip no. 3, 5
Dog hook 25mm,
38mm
H buckle 38mm
Triangle buckle
38mm
Bottom stud
HDPE board
PRODUCT PICTURE
61
COSTING 2
62
SPEC SHEETS
63
Materials:
600D poly black
210D nylon black
Thread nylon
PRODUCT PICTURE
64
Costing 3
65
SPEC SHEETS
66
Materials:
210 D nylon black
210D nylon red
190D rain fabric
600D poly black
210D lining grey
Grey airmesh
Flat mesh
Foam 8, 12, 15 mm
HDPE board
Brand label
Runner no. 3, 5
Nylon thread
Binding 20, 25mm
Webbing 20, 25,
38 mm
Zip no. 3, 5, 8
LL buckle 20mm,
25mm
Buckle chord lock
Buckle piping clip
H buckle 25mm
SR buckle 20mm
25mm, 38,
Velcro 25, 50 mm
Aluminum stay
Elastic chord
Elastic 25 mm
The shoulder and the waist belt is constructed differently keeping the male torso And waist line into consideration . The angle in which the waist belt is fixed is different In male rucksack.
PRODUCT PICTURE
67
COSTING 4
68
COSTING 4
69
FORECAST ANALYSIS
Comparative Study with Competitive Study
DELSEY
EAGLE CREEK
AMERICAN TOURISTER
70
FORECAST ANALYSIS- SUMMARY
COLOR
Bright color with Neutral color
SILHOUETTES Spacious bags with more functionality aspects (User friendly)
BRAND
IDENTITY
Quality, Warranty, Functionality features.
DETAILING
Contrast lining, Webbing, Piping.
• Huge spacious bags- More importance given to functionality
• Aesthetics- Combination of contrast & neutral color
• Contrast detailing
• User friendly bags
• Features serving the best in functionality
71
MARKET COMPETITIVE STUDY ACROSS BRANDS
BRAND DELSEY
aqua smallaqua large navigator
Biz Tr Biz Tr Biz Tr
SIZE 26x10x13 24x10x12 22x09x12 22x11x12 22x11x12 26x12x12 22x10x11 26x10x11 22x9x12 22x11x12 22x11x12 24x10x12 24x9x11 26x10x11 26x10x13
MATERIALS POLYESTER NYLON POLYESTER POLYESTER POLYESTER POLYESTER NYLON NYLON POLYESTER NYLON POLYESTER NYLON NYLON POLYESTER POLYESTER
MRP 2550 1450 1225 1480 1720 1890 1695 1995 1795 1295 1495 1695 1895 2095 2295
SPL. CONSTRUCTION
Special
metal rod
used for
giving
more
stiffness
and
steadiness
, Double
zipper for
extra
proctation.
Front
opening
_ _ _ _ _ _ _ _ _ _ Extra wide opening _ wide opening
FEATURES
Fully
padded
body,
exterior
zipped
pocket,
mesh
pocket on
the flap or
lid for
underwear
, front and
side
pockets
interior
for small
item,
collapsibl
e, 1
comparm
ent, side
pockets
1
cpmparme
nt, front
pocket,
side
2 side
pocket, 1
front
pocket, 1
compartm
ent,detcha
ble strap
I
compartm
ent, 2 side
zipped
pocket, I
front
pocket,
inside
mesh
pocket in
flap,
detachable
strap
I
compartm
ent, 2 side
zipped
pocket, I
front
pocket,
inside
mesh
pocket in
flap,
detachable
strap
I
compart
ment, 2
side
zipped
pocket, I
front
pocket,
inside
mesh
pocket in
flap,
detachab
le strap
I
compart
ment, 2
side
zipped
pocket, I
front
pocket,
inside
mesh
pocket in
flap,
detachab
le strap
I
compartm
ent, 2 side
zipped
pocket, I
front
pocket,
inside
mesh
pocket in
flap,
detachable
strap
2 side pocket,
1 front pocket,
1
compartment,
detchable
strap
I
compartm
ent, 2 side
zipped
pocket, I
front
pocket,
inside
mesh
pocket in
flap,
detachable
strap
interior
for small
item,
mesh
on flap, 1
comparm
ent, side
pockets
I compartment, 2
side zipped pocket,
I front pocket,
inside mesh pocket
in flap, detachable
strap
I
compartm
ent, 2 side
zipped
pocket, I
front
pocket,
inside
mesh
pocket in
flap,
detachable
strap
I
compartment
, 2 side
zipped
pocket, I front
pocket, inside
mesh pocket
in flap,
detachable
strap, fully
padded
SAMSONITE AT wildcraft new collection
72
BRAND DELSEY
aqua smallaqua large navigator
Biz Tr Biz Tr Biz Tr
SIZE 26x10x13 24x10x12 22x09x12 22x11x12 22x11x12 26x12x12 22x10x11 26x10x11 22x9x12 22x11x12 22x11x12 24x10x12 24x9x11 26x10x11 26x10x13
MATERIALS POLYESTER NYLON POLYESTER POLYESTER POLYESTER POLYESTER NYLON NYLON POLYESTER NYLON POLYESTER NYLON NYLON POLYESTER POLYESTER
MRP 2550 1450 1225 1480 1720 1890 1695 1995 1795 1295 1495 1695 1895 2095 2295
SPL. CONSTRUCTION
Special
metal rod
used for
giving
more
stiffness
and
steadiness
, Double
zipper for
extra
proctation.
Front
opening
_ _ _ _ _ _ _ _ _ _ Extra wide opening _ wide opening
FEATURES
Fully
padded
body,
exterior
zipped
pocket,
mesh
pocket on
the flap or
lid for
underwear
, front and
side
pockets
interior
for small
item,
collapsibl
e, 1
comparm
ent, side
pockets
1
cpmparme
nt, front
pocket,
side
2 side
pocket, 1
front
pocket, 1
compartm
ent,detcha
ble strap
I
compartm
ent, 2 side
zipped
pocket, I
front
pocket,
inside
mesh
pocket in
flap,
detachable
strap
I
compartm
ent, 2 side
zipped
pocket, I
front
pocket,
inside
mesh
pocket in
flap,
detachable
strap
I
compart
ment, 2
side
zipped
pocket, I
front
pocket,
inside
mesh
pocket in
flap,
detachab
le strap
I
compart
ment, 2
side
zipped
pocket, I
front
pocket,
inside
mesh
pocket in
flap,
detachab
le strap
I
compartm
ent, 2 side
zipped
pocket, I
front
pocket,
inside
mesh
pocket in
flap,
detachable
strap
2 side pocket,
1 front pocket,
1
compartment,
detchable
strap
I
compartm
ent, 2 side
zipped
pocket, I
front
pocket,
inside
mesh
pocket in
flap,
detachable
strap
interior
for small
item,
mesh
on flap, 1
comparm
ent, side
pockets
I compartment, 2
side zipped pocket,
I front pocket,
inside mesh pocket
in flap, detachable
strap
I
compartm
ent, 2 side
zipped
pocket, I
front
pocket,
inside
mesh
pocket in
flap,
detachable
strap
I
compartment
, 2 side
zipped
pocket, I front
pocket, inside
mesh pocket
in flap,
detachable
strap, fully
padded
SAMSONITE AT wildcraft new collection
POSSIBLE PRICE AND FEATURES TO COME IN NEW COLLECTION
BRAND DELSEY
aqua smallaqua large navigator
Biz Tr Biz Tr Biz Tr
SIZE 26x10x13 24x10x12 22x09x12 22x11x12 22x11x12 26x12x12 22x10x11 26x10x11 22x9x12 22x11x12 22x11x12 24x10x12 24x9x11 26x10x11 26x10x13
MATERIALS POLYESTER NYLON POLYESTER POLYESTER POLYESTER POLYESTER NYLON NYLON POLYESTER NYLON POLYESTER NYLON NYLON POLYESTER POLYESTER
MRP 2550 1450 1225 1480 1720 1890 1695 1995 1795 1295 1495 1695 1895 2095 2295
SPL. CONSTRUCTION
Special
metal rod
used for
giving
more
stiffness
and
steadiness
, Double
zipper for
extra
proctation.
Front
opening
_ _ _ _ _ _ _ _ _ _ Extra wide opening _ wide opening
FEATURES
Fully
padded
body,
exterior
zipped
pocket,
mesh
pocket on
the flap or
lid for
underwear
, front and
side
pockets
interior
for small
item,
collapsibl
e, 1
comparm
ent, side
pockets
1
cpmparme
nt, front
pocket,
side
2 side
pocket, 1
front
pocket, 1
compartm
ent,detcha
ble strap
I
compartm
ent, 2 side
zipped
pocket, I
front
pocket,
inside
mesh
pocket in
flap,
detachable
strap
I
compartm
ent, 2 side
zipped
pocket, I
front
pocket,
inside
mesh
pocket in
flap,
detachable
strap
I
compart
ment, 2
side
zipped
pocket, I
front
pocket,
inside
mesh
pocket in
flap,
detachab
le strap
I
compart
ment, 2
side
zipped
pocket, I
front
pocket,
inside
mesh
pocket in
flap,
detachab
le strap
I
compartm
ent, 2 side
zipped
pocket, I
front
pocket,
inside
mesh
pocket in
flap,
detachable
strap
2 side pocket,
1 front pocket,
1
compartment,
detchable
strap
I
compartm
ent, 2 side
zipped
pocket, I
front
pocket,
inside
mesh
pocket in
flap,
detachable
strap
interior
for small
item,
mesh
on flap, 1
comparm
ent, side
pockets
I compartment, 2
side zipped pocket,
I front pocket,
inside mesh pocket
in flap, detachable
strap
I
compartm
ent, 2 side
zipped
pocket, I
front
pocket,
inside
mesh
pocket in
flap,
detachable
strap
I
compartment
, 2 side
zipped
pocket, I front
pocket, inside
mesh pocket
in flap,
detachable
strap, fully
padded
SAMSONITE AT wildcraft new collection
73
74
75
76
77
78
COMPARATIVE BOARD SHOWING FEATURE AND PRICE IN DUFFEL ACROSS BRANDS
79
80
81
82
83
Chart showing number of clothes and other stuff can be put in different sizes duffels.
84
CHART CHOWING UPCOMING MODEL WITH THEIR SIZES, FEATURES, MATERIALS AND NO. OF TRAVEL DAYS
85
DUFFEL’S COLLECTION
86
THEME
87
CLIENT
88
COLOR BOARD
89
Pantone 877C
Pantone 485C
Pantone 3945C
Pantone 426C
RENDERING
90
SPEC SHEETS
91
Materials:
600D poly black
600D poly red
buckle bottom stud
210D lining grey
foam 6 mm
HDPE board
RUNNER no. 3 5
nylon thread
Blinding 20, 25mm
ZIP no. 3 5
H buckle 25mm
buckle dog hook
webbing 10,
20, 38mm
PRODUCT PICTURE
92
COSTING 1
93
SPEC SHEETS
94
Materials:
210D nylon yellow
210D nylon grey
buckle bottom
stud
210D lining grey
foam 6 mm
HDPE board
RUNNER no. 3 5
nylon thread
Blinding 20, 25mm
ZIP no. 3 5
H buckle 25mm
buckle dog hook
webbing 10, 20,
38mm
PRODUCT PICTURE
95
COSTING 2
96
SPEC SHEETS
97
Materials:
600D poly black
600D poly red
buckle bottom
stud
210D lining grey
foam 6 mm
HDPE board
RUNNER no. 3 5
nylon thread
Blinding 20,
25mm
ZIP no. 3 5
H buckle 25mm
buckle dog hook
webbing 10,
20, 38mm
fabric skin fit
buckle SR 38mm
PRODUCT PICTURE
98
COSTING 3
99
CONCLUSION
Working at Wildcraft was a completely different experience for me. Being in an
organization which is completely governed by the directors of the company was a
refreshing project.
Two years from now we can see Wildcraft becoming a major brand name in the
country. At the exponential rate at which they are expanding nothing seems to come
in the way of the three inspirational directors.
At Wildcraft I was given complete independence in choosing my own projects and
coming up with my own ideas which were implemented immediately and tested.
The workers and all the employees at the company were very helpful and we could
never forget the unselfish help they provided in every aspect possible.
100
